Sesame Blog

As most people already know, social media advertising (ads) can be a powerful tool to help practices attract new potential patients. But what if we told you, social media ads could benefit your existing patients as well? While you may have only considered how social media ads can help your practice gain new patients, this blog can help you get […]
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Social media platforms like Facebook or Instagram have become a fundamental part of any marketing plan. They help businesses stay connected and engaged with their current customers while offering a massive potential audience to expand customer reach online. Below you’ll find 3 ways in which you can use social media to drive traffic to your website and increase your online […]
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As a dental practice owner, you know that having a website is essential for reaching new patients and growing your business. But simply having a website isn’t enough — you need to promote it so that people know it exists. One of the best ways to do this is through social media. In today’s blog, we go over a few […]
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Your website needs to represent your practice well. Just like Apple or Nike, your practice is also a brand. It’s up to you to determine how your brand should be portrayed.  Existing patients know and trust your qualifications. Yet, with an abundance of competition in most markets prospective patients need access to information before making a decision. In this post […]
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Visitors will make up their minds about your website in just 10 – 20  seconds!  You read that statistic correctly. According to Nielsen Norman Group research, if site visitors don’t quickly find what they’re looking for they typically leave your website quickly.  That means having a very clear message is crucial for getting visitors to stay on a given web […]
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In most markets, patients have options. Before selecting a new dental, ortho, or specialty practice most people perform a fair amount of research. Factors like location, hours and a practice’s area of specialty all contribute to a prospective patient’s decision-making process. Still, there is often plenty of overlap amongst competing practices in these broad types of categories. That’s why having […]
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With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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It takes a certain amount of creativity to develop an effective and engaging social media strategy. Fresh and interesting content can catch your patient’s attention, keep them informed with the on-goings in your office, and get great engagement helping your content perform well.  We know it can feel daunting to keep up with your in-office postings but it is a […]
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Are you struggling to come up with fresh and new content for your social media accounts? If so, we’re going to give you five content ideas that your practice can use to level up your presence this summer! Share Important News! Have you moved locations? Have you added a new doctor to the practice? Have you introduced a new service? Whenever your […]
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Getting new patients for your practice is a challenging process. Ample competition from similar practices and an endless stream of conflicting priorities complicate attracting new patients and keeping their attention.  Yet, with some strategic website adjustments, you can create a much more compelling case for prospective clients to contact you. This post provides five conversion rate optimization (CRO) best-practices you […]
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