As a dental practice owner, you know that having a website is essential for reaching new patients and growing your business. But simply having a website isn’t enough — you need to promote it so that people know it exists. One of the best ways to do this is through social media.
In today’s blog, we go over a few different ways that your practice can begin promoting your website on different social media platforms. And don’t worry, we’ll also be going over how your website can promote your social media accounts in a later blog post.
Let’s get started!
Share Your Blog Posts
With the Sesame Social Service, you get access to weekly blog posts. These should absolutely be shared to your social media platforms to bring your social traffic over to your website. Thankfully, we already share your blog posts to your Facebook page, but it is just as important to share them to all of your other social media accounts.
To enhance the visibility of your post, be sure to add a hyperlink to the article and incorporate captivating visuals. If the platform you’re posting on doesn’t allow for hyperlinks, consider sharing it on your stories and adding the link to your bio. Additionally, social media can be used to generate interest in upcoming content, such as by announcing the release of a new blog post in the following week.
Post Photos and Videos of Your Practice
Sharing behind-the-scenes content of your dental practice on social media can help humanize your brand and make it more relatable to potential patients. Consider sharing photos and videos of your staff and practice, including a video walkthrough of your office. Before and after photos of treatments can also be particularly impactful.
To connect this content back to your website, include a call to action in your post that encourages people to book an appointment or visit your website for more information. Whenever possible, link to specific pages on your website to drive traffic to relevant information.
Run Social Ads
While organic social media posts are great for reaching your existing followers and driving traffic to your website, running social media ads can help you reach a wider audience.
Social advertisements are great because you can create ads that target specific demographics or interests, such as people in your area who are interested in dental health. This can not only help widen your audience and help you discover new patients, but with social ads, you have the opportunity to drive traffic directly to your website.
Including a call to action on your advertisement is a great way to do this. Another way is linking the ad to your website so when a prospective patient clicks on it, they will be directed back to your appointment form.
Although before you get ahead of yourself, it’s important to understand how social ads work instead of just wasting money trying to drive traffic to your website. Sesame offers a Social Ads Service that allows your practice to run monthly advertisements promoting specials, services and the practice. If you are interested, reach out to us at 866.263.1639.
Promoting your dental practice’s website on social media is an excellent way to connect with potential patients and expand your business. By leveraging social media platforms such as Facebook, Twitter, Instagram and LinkedIn, you can engage with your audience on a more personal level; share valuable content such as blog posts, articles and videos; and build trust and credibility with your brand.
In addition, running social media ads can help you target specific demographics and reach a wider audience, ultimately leading to increased traffic to your website and more new patients for your practice.
By taking advantage of these powerful marketing tools, you can strengthen your online presence and boost your chances of success in the competitive dental industry.
—Marie Dubray, Social Media Specialist, Sesame Communications