Sesame Blog

The rise in popularity of social media services comes as no surprise. The existence of a social media presence is a hallmark for marketers and brands, often being the key source of their online visibility.  With billions of people flocking to services like Facebook, Instagram, and Messenger each day there is plenty of valuable data to be studied. Facebook recently […]
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Google has finally confirmed its much-anticipated Page Experience algorithm update rollout. Their new website evaluation factors may cause fluctuations in ranking and website performance as its crawlers determine if your website is compliant with the new updates. The Page Experience ranking factors will prioritize websites that provide a quality user experience to visitors. Basically, when someone is searching for a […]
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  Having a successful social media campaign can seem like a daunting challenge but it doesn’t have to be! There are many simple steps that companies can take to make their social media presence grow without taking up too much time or planning. Here is a list of some immediate, actionable tips you can take to grow your social media […]
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With 89% of prospective patients online, an engaging website is a must!  However, there are several steps that web designers and developers must go through to create a functional yet appealing website.  In this blog post, I will cover some of our top considerations when Sesame creates a new website.  Stay Consistent with Your Branding A well-branded site allows for […]
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  Hiring a professional to manage your online presence is a smart idea but at the same time, it can seem a bit daunting. These days it seems as if everyone is a self-proclaimed “expert”, so it is important to ask the right questions to make sure you are working with a true professional.   Question 1: Do they guarantee […]
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Pay Per Click (PPC) advertising is a proven digital advertising method. By paying for visibility in search results and on websites you can effectively select precisely where and when your ads will appear. Yet, without some fundamental strategic optimization of your Google Ads or Microsoft Advertising account, you won’t be able to maximize your exposure to prospective patients.  In this […]
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In the past few years, Instagram Reels have become very popular. Many businesses utilize them to build engagement with their followers. Today, it is crucial for practices to incorporate these types of posts into their content marketing mix. In this blog post, I will be going over some Reel ideas for marketing your services, resonating with patients, and reaching a […]
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  Creating content can be a bit daunting – especially if you don’t have professional equipment or don’t know how to use your equipment. Luckily, you don’t need a fancy camera to create engaging content for your social media profiles. It’s true, all you need is a smartphone!   In this blog post, I’ll cover 5 tips to help you to […]
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With the ever-evolving world of social media, it can be hard to know what content is performing the best at any given moment. In the past few years, video content has begun to take ranking priority as it has become a popular form of media. By including videos in your social strategy, you may find that not only will your […]
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Websites are not created equal. A great site will provide the digital foundation for attracting prospective patients. A bad website will dissuade people from learning more.  That’s why ensuring your practice’s website is truly top-notch is a necessary business decision. Within this post, I’ll cover 5 key ways in which having a great website will help drive new patients to […]
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