The rise in popularity of social media services comes as no surprise. The existence of a social media presence is a hallmark for marketers and brands, often being the key source of their online visibility.
With billions of people flocking to services like Facebook, Instagram, and Messenger each day there is plenty of valuable data to be studied. Facebook recently put out statistics of their user base from 2019, showcasing how they spend their time on the platform, what they do, and when. This information is valuable for brands as it shows what they could be tapping into social media marketing.
Let’s breakdown the top five statistics on how you need an online ad presence now more than ever.
1. 2.41 billion monthly users get on Facebook
Even more impressive, that’s an 8% increase from 2018. Facebook offers unparalleled reach opportunities, and with a user base only seemingly growing, there is hardly any reason not to establish yourself on the platform.
2. The world’s third-most visited site is Facebook
This also means it’s the most visited social media site in the world. Currently, only Google and YouTube outrank it.
With a staggering 71% of adults using Facebook, it’s safe to say chances for qualified audience building are right at your fingertips. Additionally, high percentages of other age groups also populate the service. Below is a breakdown.
- 18–24: 76%
- 25–29: 84%
- 30–49: 79%
- 50–64: 68%
- 65+: 46%
3. 15% of Facebook users shop on the platform
People enjoy seeing your personalized content and what makes your brand special, but that doesn’t mean they also aren’t interested in the services you provide. Social media ads are a great way to showcase them.
The average Facebook user will click on 11 ads per month. Some of those ads could be yours, but only if you make the leap into social media marketing.
4. 74% of Facebook users log in daily
That’s 1,783,400,000 users on the site each and every day. These users are looking at news, recommendations, shopping purchases, and general education. They are also spending an average of 38 minutes a day on the platform, so reaching them is now more accessible than ever.
5. The monthly average change in page likes is 0.13%
That’s not exactly a breakthrough percentage, and it shows how slow and steady the organic side of growth truly is. In order to have the biggest impact, social media marketing is simply the next, necessary step.
When it comes to social media marketing, it can be a daunting world. Plenty of jargon and new tools to become familiar with make the first few steps the hardest, but it doesn’t have to be.
Sesame offers social media marketing assistance that can help your practice reach newer, larger audiences and build your brand name. Looking for more info? Don’t be afraid to reach out!
—Adrian Vargas, Social Media Ad Specialist, Sesame Communications