Are you struggling to come up with fresh and new content for your social media accounts? If so, we’re going to give you five content ideas that your practice can use to level up your presence this summer!
Share Important News!
Have you moved locations? Have you added a new doctor to the practice? Have you introduced a new service?
Whenever your practice goes through an important change, make sure to share it on your social media profiles. Not only will it keep your patients updated but it’s a great way to put new content in front of your target audiences.
Use Instagram Reels
We’ve talked a lot about Instagram Reels and short-form videos here on our blog. And as we have said numerous times before, short-form video is a great way to create engaging content for your practice.
If you are looking to start utilizing Reels in your content strategy but don’t know where to start, check out our post on Reels to get some new content ideas.
Highlight Your Employees
Give your employees a chance to shine on your social media profiles!
It has been shown that consumers love seeing the people behind their favorite businesses. This includes your practice as well! Not only will give your patients get to meet the team but your employees will also feel more noticed and appreciated.
Celebrate Your Favorite Holidays
While there are only a few major holidays during the summer, there is always a national holiday, awareness day, week, or month that can be fun to highlight on your social media profiles.
For example, National Ice Cream Month falls in July. Another example is National Dog Day on August 26th.
Leverage Your User-Generated Content
As you may already know, user-generated content, or UGC, is a great way to fill your feed with content created by your patients. Not only will it help promote growth on your account, but it can also help convert your existing audience into patients.
If you are looking to get started with user-generated content, make sure to check out our blog post where we go more in-depth on how your practice can utilize it.
Did you know that Sesame Social Members get access to our extensive content library via the Social Tool? There you will find content to utilize throughout your social media strategy.
If you are not currently a Sesame Social Member, please feel free to reach out to our team to get an in-depth overview of our social tool!
—Marie Dubray, Social Media Specialist, Sesame Communications