Oct
30

Search Engine Keywords Explained

What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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Oct
24

Guest blog: Cultivating Online Trust

This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about reputation management. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Reputation Management: Fostering a […]
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Oct
22

YouTube for Dentistry: Getting video involved in your practice

YouTube is the world’s second most popular search engine, with 72 hours of video are uploaded to YouTube every minute and more than 4 billion videos watched every day, according to a June 2011 study by Socialnomics. The truth is, your patients and prospective patients are spending countless hours on YouTube, and this is a great time to getting video […]
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Oct
18

Sesame again named to Washington’s 100 Fastest-Growing Private Companies

For the third time since 2009, Sesame is thrilled to announce we were recognized as one of Puget Sound Business Journal’s 100 Fastest-Growing Private Companies in the state of Washington! The 100 companies that made the list and their rankings were announced at an invitation-only event hosted at the Washington State Convention Center on Thursday, October 11. The Fastest-Growing Private […]
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Oct
11

“What happened to my Google reviews?”

You may have seen patient reviews suddenly disappear from your practice listing on Google. This has actually been an ongoing issue with Google Places for a long time. There have been more and more instances of Google reviews vanishing (and not just for our Members). And you’ve probably asked yourself, “What is going on here, and what can I do?” […]
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Oct
08

Come visit Sesame at the ADA at booth No. 2520!

Conventions and trade shows are a great time for us to visit with Sesame Members from around the U.S., and we can’t wait to kick off this year’s American Dental Association’s Annual Session, which starts October 18 in San Francisco. Sesame will be at booth No. 2520, and we encourage you to stop by and say hello! We’ll also be […]
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Oct
05

Facebook tops one billion users

It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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