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The Argument Against Buying Followers on Instagram

Jan 14 / by: Kai Eldridge
Don't Buy Instagram Traffic

Technology is growing at an incredible pace and can be daunting to keep up with at times. With the rise in tech comes the need for businesses to have a strong social media presence to keep up. Instagram growth doesn’t happen overnight: well, it can (more on that later), but it shouldn’t.  If you have done research on growing a […]
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A Step-by-Step Guide for Choosing PPC Keywords

Jan 07 / by: Rebekah McBride

Do you want to be efficient with your Pay-Per-Click (PPC) marketing budget? Of course you do! There are a few basic rules for setting up campaigns specifically with the nuances of your practice in mind. This blog post covers selecting PPC keywords and how to use keyword research to cater to your business. Picking the right paid advertising keywords can […]
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Incorporating Video Content into Your Social Media Presence

Dec 17 / by: John Messick
Using Video in Your Practice's Social Media Presence

Most companies recognize the importance of posting on their social media accounts. Being able to reach audiences where they spend most of their time is an amazing tactic to connect with current and potential patients. That doesn’t mean that there isn’t room to grow, though. There are a few unique ideas that can take your practice’s social media content to […]
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Personalizing Your Social Media Presence With Sesame

Dec 10 / by: Tyler Harris
Sesame Content Marketing

When it comes to social media, getting your content to stand out from the crowd can sometimes be a daunting task. We’re constantly flooded with information and images while scrolling through multiple social media channels.  With only a few seconds of scrolling time per post, it’s important to make sure the content you’re putting forth is both personalized and consistent […]
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Demographic Targeting on Facebook + Instagram

Dec 03 / by: Jennie Rogers
Facebook and Instagram Demographics

Understanding the difference in your audience demographics across your social platforms is crucial to optimizing your use of each. Your audience on Facebook is going to look slightly different than the audience you reach on Instagram. In today’s blog, we dive a little deeper into discussing each platform’s audience demographics and where you can access related analytics. While both platforms […]
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Social Media Ads FAQ’s – Updated Edition

Nov 19 / by: Adrian Vargas

  At this point, many of us are aware of the benefits of running ads on social media platforms can bring. However, social media advertising is ever-changing, leading to more and more questions as time goes on. We previously did an FAQ on social media ads, but as Facebook’s Ad Manager has evolved, so too have the questions surrounding it. […]
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Why Patient Testimonials Matter

Nov 12 / by: Naomi Newell

Testimonials are great for helping to convert visitors to your website to patients at your practice! They add legitimacy to your website and make people more willing to start treatment with you.   Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new patients. Although there are many ways to do […]
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Sesame Tools for Onboarding New Patients

Nov 06 / by: Christina Curtis

Obtaining new patients is essential to the success of your business. Scheduling patients with a specific date and time for their first visit to your office is half the process. The other half, is making the appointment stick while providing a seamless first time visit that is also efficient with your time and money. Your push for a strong online […]
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SEO Tools & Tasks for Your Practice

Oct 31 / by: Aliah Rasmussen

  There are many simple Search Engine Optimization (SEO) tasks that practices perform with an eye towards aiding their non-paid (known as organic) search rankings. In this post, I will cover a handful of SEO tools and some SEO optimization tips that you can use to boost your practice’s visibility within Google’s search rankings.   Build a Google My Business […]
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5 CRO Recs for Boosting Prospective Patient Volume

Oct 22 / by: Michael Fitterer
Conversion Rate Optimization

Getting new patients for your practice is a challenging process. Ample competition from similar practices and an endless stream of conflicting priorities complicate attracting new patients and keeping their attention.  Yet, with some strategic website adjustments, you can create a much more compelling case for prospective clients to contact you. This post provides five conversion rate optimization (CRO) best-practices you […]
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