Jan
24

2022 SEO Trends to Improve your 2023 Search Results

With all the changes that happened within the SEO industry last year, we wanted to highlight a few of the most important trends that you should keep in mind for 2023.

Let’s go through some of the top trends that we have seen and help you optimize your website for better rankings and traffic!

Update your Content

Having current website content is important not only to enhance user experience but can also help improve search engine rankings. Since Google places importance on your content’s relevancy, as it is a primary ranking factor, it’s important to also have up-to-date and accurate content on your website.

You can easily go into older blog posts and see how they are performing. The blogs that are underperforming, should be prioritized, and updated to ensure the content is relevant. Making changes to the copy is important to Google’s algorithm.

Prioritize Search Intent and User Behavior

Your customer’s search intent, aka the purpose of an online search, and their user behavior, or the way they interact with your website, is always changing. Understanding what your patient’s intent is will allow you to create more competitive content that ranks better.

When you know what your patients are searching for on your website and you are prepared by providing them with helpful content to answer their questions, you are setting your practice up to rank better on search engines. This will be especially important this year as Google continues to better understand what is considered expert advice and will choose to rank this content higher.

Don’t Forget Mobile SEO

In 2023, it’s rare to find someone who doesn’t have a mobile device. And this year, user experience on mobile devices will be a big focus for SEO experts.

Mobile SEO makes it easier for visitors to navigate your website on a smartphone or tablet. If users are having to zoom in and out to read or click buttons it can turn potential patients away. By putting an emphasis on the mobile user experience of your website, you can begin to fix a lot of the issues that may be preventing you from getting new patients.

To start improving the user experience on your mobile site, you will want to start with easy fixes. Personalize your content according to your user’s needs. By doing this, Google will eventually start focusing on your mobile site to determine your rankings.

Local SEO

Google continues to push towards highly localized search results, meaning it’s probably time that you start focusing on your Google My Business reviews as well as other platforms and their reviews.

Google makes sure that results will change depending on a person’s location. If you want your website to rank higher, then you need to include information that can target audiences closest to you. When targeting local audiences, you’ll want to ensure that the content on your website is specific to your geographic area in order to rank higher on online searches. This should include your neighborhoods, cities, states, and any other information that can localize your content.

Strategize Everything

Your SEO strategy is everything in 2023. Thankfully the Sesame SEO team has you covered.

A strategic plan will help you stay on top of your competitors. You’ll want to understand how the social environment can change in real-time and how your patient’s user behaviors are always shifting. By understanding the consumer’s behavior at a deeper level and integrating it into your SEO strategy this year, you will be able to maximize your opportunities for gaining more traffic from search engines.

 

While these are not the only trends we saw in 2022, they are some of the most important. To continue to grow your rankings and results, it is important that you stay knowledgeable and aware of current trends. If you have any questions about anything covered in this post, please reach out to the SEO team and they will be happy to answer all your questions.

Learn More About Sesame

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!