It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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More and more doctors are realizing they need to be where their patients are … online. As of February 2012, 66% of adults online are using social networking sites. The key to a successful marketing strategy is to reach your patients and respond to their needs. Patients are using social media platforms as their primary source to collect data, seek […]
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On Wednesday, Sept. 19th, Dr. Howard Farran of Farran Media will host “The Bottom Line … on Managing Your Dental Practice, Part 2” and will discuss how to build a great, meaningful and profitable dental office that will make a difference within your community. Dr. Farran will talk about learning to manage your staff, time and money, as well as […]
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We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to […]
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Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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If you have been considering getting more involved with video in your practice, you may be interested to know that not only do people enjoy spending time on YouTube, but that the site is also the world’s second most popular search engine, with hours of video uploaded every minute, and over 4 billion videos watched every day, according to a […]
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If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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A reminder that the voting period for this year’s Townie Choice Awards closes on Sept. 4! All of us at Sesame Communications are honored to be up for the “Dental Marketing” and “Internet Marketing & Web Services” award! The Townies are hosted by Dentaltown, one of the dental industry’s most respected publications. We would love your vote today through the […]
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If you’ve wondered how your practice website stacks up against the doctor down the street, wonder no more! Let our new interactive Website Evaluation Tool help determine the factors in your website that attract, or deter, new patients. The Sesame Website Evaluation Tool is designed to explore how appealing your website is to current and prospective patients and even shows […]
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In late July, Sesame Search Engine Optimization Specialists, Amy, Katie and Search Team Manager Jana joined 800 other online marketers from around the world to attend the annual MozCon conference in downtown Seattle. The advanced online marketing conference, organized by SEO software company SEOmoz, featured 28 industry professionals who shared their advice and experience in search engine optimization, social media, […]
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