Sesame Blog

It’s been over 17 years since Sesame Communications opened its doors. Since that first day, we’ve been pioneering new and innovative ways to help market practices in the dental industry. As all great companies do, we’ve had to change and grow according to  the demand of the industry every year, and this year was no exception. We like to call […]
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Feeling festive? ‘Tis the season to take advantage of the excitement in the air and post unique, holiday-themed content to your social media platforms. Don’t worry about having to do anything too elaborate. Simplicity is always key–even when it comes to holiday posts! Below are some ideas that you can try out to start spreading some holiday cheer to your […]
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Peanut butter and jelly. Sonny and Cher. Seattle and rain. These are just some iconic duos that have always worked together. They are the yin to their yang, the Harry to their Sally, the… well you get the picture. Most things have a perfect partner, and Search Engine Optimization (SEO) and social media are no exception. It is not uncommon […]
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With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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Social media is a key component of your practice’s online marketing strategy. Lucky for you, we have five awesome humans on the Social Team. Together, they develop, design and execute unique social strategies for you and your practice. Social media experts. Gurus. Dream team. Call them what you want! We chatted with them about their lives, expertise and love of […]
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Looking for inventive ways to engage your audience without having to take time to write posts? Both Facebook and Instagram feature a “Live” video option where you can instantly relay to your followers the latest office happenings. First things first, how do you go live? Before you decide to go live do a tiny bit of pre-planning by announcing to […]
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Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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In this day and age, we are constantly flooded with information, so much so that sometimes it’s hard to process everything we see online. Infographics are becoming an increasingly popular way to display information on social media. An infographic is the visualization of data using design elements and colors to grab a viewer’s attention. When you only have a few […]
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If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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So, you have been reading through your favorite Facebook group for the third time today, and you continue to see some very persuasive advice from your peers on the benefits of taking insurance within your growing orthodontic practice. You also notice there are some doctors who are adamant that insurance participation is terrible, and only the weak submit to insurance […]
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