Sesame Blog

Instagram recently announced that they are putting more of a priority on photo content and carousels at the start of this year. Because of that, video content, such as Reels will no longer be pushed through the algorithm.  With this change, a lot of creators will need to learn how to optimize their Reels to ensure their content is still […]
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In the past, we’ve talked about engagement and how important it is to your social media presence. What we haven’t touched on is how to encourage people to engage with your posts on social media. You’re putting a considerable amount of time and effort into creating content that you are proud of for your platforms, so it is only fair […]
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With all the changes that happened within the SEO industry last year, we wanted to highlight a few of the most important trends that you should keep in mind for 2023. Let’s go through some of the top trends that we have seen and help you optimize your website for better rankings and traffic! Update your Content Having current website […]
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With our SEO and Social Services, you get monthly reports that go over how your website and social platforms are performing. You can see how your results have improved month-over-month, see what website pages are the most visited, as well as determine the ROI for your different paid campaigns. You can always reach out to our teams to review your […]
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2022, is officially over and we are now in 2023! This means the birth of new social media trends, another opportunity to start fresh with your strategy, and a new year to create exciting and engaging content. But what if you’re stuck and don’t know what content to create? Don’t worry, you have Sesame’s social media Team here to help! […]
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  It’s the start of a new year and with a new beginning comes plenty of opportunities to grow your social media presence. In today’s blog, we will go over our top 3 goals that we think your practice should be focusing on in 2023.   Increase Your Engagement Engagement is how your audience interacts with your content. This could […]
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Facebook and Instagram are two popular social media platforms that have different features and audiences. Understanding the differences between the two can help businesses and individuals determine what to post on each platform for maximum engagement and reach. Facebook vs Instagram Facebook is a more general social networking platform that allows users to connect with friends, family, and customers to […]
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Consistently posting on your social media has many benefits for your practice, but did you know that consistently posting to your website’s blog is just as important?  With our Sesame Social service, we have you covered with weekly posts. In order to maximize your organic traffic, we recommend 3-5 blog posts a week. We cover this in-depth in our post […]
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What Are Keywords & Why Are They Important?  Keywords are the words or phrases that online users type into a search engine, like Google, to find results. By aligning the content of your website with relevant keywords of your target audience, it’s possible to appear, or rank, in search engine results, earning your website more traffic and more business. How […]
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Building a strong social media strategy is important to create a healthy online community.  A successful social media strategy can also have a positive impact on your office’s Search Engine Optimization (SEO).  Keep reading to learn how!  Brand Awareness  Sharing content on various social media platforms helps increase brand awareness, which in turn helps boost online visibility and increase website traffic. […]
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