Sesame Blog

Attracting prospective patients to your website can be challenging. Especially in larger towns and cities where people have more options when it comes to selecting a dental care provider.  The necessity to stand out from the competition is why so much emphasis is placed on digital marketing efforts like search engine optimization (SEO), pay-per-click (PPC), and social media marketing. But […]
Read More

Google has finally confirmed its much-anticipated Page Experience algorithm update rollout. Their new website evaluation factors may cause fluctuations in ranking and website performance as its crawlers determine if your website is compliant with the new updates. The Page Experience ranking factors will prioritize websites that provide a quality user experience to visitors. Basically, when someone is searching for a […]
Read More

Diversifying content is a great way to grow engagement on your social media platforms. Instagram makes it easy for its users to do this as it offers many different options to create and share content.  One of its newest additions is Instagram Reels, “a new way to create and discover short, (and) entertaining videos on Instagram.” With a 15-second recorded […]
Read More

One of the core aspects of SEO is the continued creation of fresh content for your website. New content helps illustrate to search engines like Google and Bing that you are an authority on a given topic and that you are actively updating your website.  Still, not all content needs to change. In the SEO world, static content that rarely […]
Read More

In this day and age, we’re constantly flooded with so much information on social media that posts can get lost in the shuffle.  Determining and optimizing for the specific times and days you have the best chance of catching your patients’ attention is important for increasing your engagement with visibility on social media platforms.  There is no one size fits […]
Read More

Tracking the performance of a given page on a website is relatively easy. With Google Analytics and countless other analytics programs, by including a snippet of code within the back end of a page, data for metrics like clicks and the average time length of visits are recorded and easily viewed.  But what about feature performance? How do you track […]
Read More

When it comes to your practice, your patients are everything. Without them, where would you be?  For this reason, it’s important to take time to respond to patient reviews on social media. After all, sharing their thoughts on your practice takes time and that alone should be remembered and acknowledged.  Responding to reviews helps to build better relationships with patients […]
Read More

Determining where to place advertising dollars can be a daunting task. An abundance of platforms and possibilities exist and they all claim to be your best option.  That’s why I decided to write this post. Is your practice’s main intention with advertising to attract new patients? If your practice has some ad budget available I suggest you begin with running […]
Read More

The only constant with Google’s algorithm is that there is no consistency. Google continuously updates how they present search results to its users as part of its quest to give them an ideal experience.  On that note, Google is expected to roll out their latest update any day now. This update aims to give priority to pages that present the […]
Read More

In most markets, patients have options. Before selecting a new dental, ortho, or specialty practice most people perform a fair amount of research. Factors like location, hours and a practice’s area of specialty all contribute to a prospective patient’s decision-making process. Still, there is often plenty of overlap amongst competing practices in these broad types of categories. That’s why having […]
Read More