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Inconsistent NAP Listings Can Hurt Your SEO Rankings

Jul 11 / by: John Lee

When most people think of a nap, they might think about a lazy Sunday afternoon, catching up on some sleep after traveling, or what you need about an hour after Thanksgiving dinner. When it comes to your business, NAP has an entirely new meaning. NAP stands for Name, Address, Phone Number. In the SEO world, having a consistent NAP in […]
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This July, Celebrate More than Fireworks at your Practice!

Jun 25 / by: Alexis Mallos

With June coming to an end, we’re almost halfway through 2018! As someone in the dental field, you know your business ebbs and flows, especially in the summertime. There is no time like the present to work on your marketing efforts for this summer and beyond! We know that coming up with creative content for your marketing efforts can be […]
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Elevating Your Online Presence: A Rundown of Facebook Ads

Jun 18 / by: Adrian Vargas

The realm of online advertising is constantly evolving, so it’s easy to get lost in the shuffle. However, by mastering the basics you’ll not only be ahead of your competitors, but you’ll also be able to better reach your audience. Today, we’re going to be covering something everyone should be in the know about:  how to advertise on Facebook. As […]
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Understanding Where Your Content Should Go

Jun 11 / by: Michelle Hammond

With so many social media platforms out there, it can be hard to know where your content belongs. Does the same photo of an office birthday belong on an Instagram post or just on an Instagram story? Should you share it on Facebook and Twitter? If this sounds familiar to you, don’t worry, you’re not alone. Different platforms serve different […]
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The Keys to Social Media Branding

May 22 / by: Caity McCarthy

Picture the inside of your practice. The paint color on the walls carefully chosen, the upholstery on the chairs hand selected, and the logo on the wall crafted specifically to reflect your practice branding. You’ve taken the time to choose each detail in the office to give off the right feel as soon as patients walk through your door. Now, […]
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Out of Office? Keep Them in the Know

May 21 / by: Michelle Hammond

There is nothing more frustrating than looking up a business online and checking their hours, then reaching out to schedule an appointment or showing up at their office only to discover that they are closed. Patients (and potential patients) check your business hours online more than you’d think, that’s why it’s so important to always keep them up to date. […]
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Mother’s Day

May 06 / by: Caity McCarthy

Moms. They’ve been there for us through it all. Between working hard in their careers, providing top-notch life advice, cheering us on at every sports game, and being all around excellent role models, it’s not uncommon to wonder if there’s anything they can’t do. Moms deserve a round of applause for the work they do every day and Mother’s Day […]
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Sesame SEO Direct Powered By Yext

May 01 / by: Amy Racher

Sesame Communications is now powered by Yext, giving our members a new approach to digital marketing! As you may or may not know, 73 percent of high intent traffic is finding your practice through platforms such as Facebook, Google, Yelp and many more before finding your website. With Sesame SEO Direct, your local listings are found, corrected and consistent across […]
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May the 4th Be With You, Young Padawan

Apr 30 / by: Michelle Hammond

Oh, Star Wars. With its unmistakable opening music, characters, unique creatures, and lightsabers it’s a  film beloved by all (if not mostly all) that continues to inspire us. It’s pretty incredible that since the premier of the first film in the original trilogy in 1977, it’s a storyline that people still care about and want to follow. There’s even a […]
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What Happens When You Change Your Domain

Apr 18 / by: Naomi Ellis

As any online professional can tell you, changing your practice’s website domain name will affect your SEO in some way, shape or form.  However, the main question from all our doctors is how changing your domain name will affect your search engine results and keyword rankings. With a new domain, Google has to come back and crawl your website, re-index […]
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