Sesame Blog

Blog posts allow you to provide patients with updates regarding services, best practices, office announcements, and more. It’s important for the contents of your blog to align with your practice and the services you provide while keeping your patients in mind. When it comes to how often your practice should be launching new blog posts, there are many factors at […]
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Are you looking to start promoting your services on your social media profiles? Well, you’ve come to the right blog post! Keep reading to learn about things you can do to get started on your campaigns. I will cover organic (free) strategies that your practice can utilize to promote your services. These strategies will generate traffic to your website in […]
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Planning and creating content are very time-consuming tasks. It may feel overwhelming, especially when you have no creativity flowing, and some days you may just want to not deal with it altogether. Yet, social media platforms and their algorithms value consistency immensely. That translates into considerable benefits for posting regularly. But what do you do if you’re out of ideas […]
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  There are many tools available for business owners and content creators to utilize through the Instagram Professional Dashboard. In this post, I’ll go over what is available for you to use!   Ad Tools Similar to Facebook, Instagram has its own way of doing ads called Boosts. When a post is boosted, it means that the business owner or […]
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In recent years, Instagram has transformed into a useful platform for many business owners and professionals.  Beginning early 2021, Instagram added a Professional Dashboard, allowing all professional accounts (business and creator) to access account performance data. With this new feature added to the platform, business owners are able to achieve their social media goals in relation to their business growth. […]
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To pay, or not to pay? That is the fundamental question most businesses must answer when developing their social media strategy.  Organic posts and paid advertising each have their strengths and weaknesses. Keep reading to learn when you should use one vs. the other and how you can develop a winning social media plan!   Organic Content Brand Development and […]
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Taking the time to plan out your content and get it scheduled can be a time-consuming process. Still, consistency is key. Planning and scheduling are necessary elements of growing engagement on your social media profiles. So, what is the solution for planning and organizing your content strategy? It’s simple. Have a content calendar!   What is a Content Calendar? You […]
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Title tags are all around us! Have you ever noticed the descriptive information for a web page at the top of your internet browser? That information is the “title tag” for that page.  Here’s a look at how the title tag displays in a search window for Sesame’s website category page, for example:  Title tags are the clickable heading shown […]
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As a business, you may know that Instagram has a special account type for businesses called a Business Account. But did you know that there is also another type of business account, the Creator Account? Now you may be wondering, what are the differences between both account types and how can each one of them benefit what you are trying […]
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Content creators often struggle with balancing posting too frequently vs. not posting often enough. Will people unfollow you because you post every single day? Or will they unfollow you because you don’t post every single week? Finding the sweet spot of posting frequency can be challenging. Overwhelming and spamming your followers is a big “NO,” but you also don’t want […]
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