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Capturing Your Target Audience via Social Media

Jun 21 / by: Tyler Harris

  Figuring out what to post on social media can be an overwhelming task.  It is important to post content that is relevant to both your patients and your social media audience. Thinking about who sees the content and the target audience can go a long way towards helping to increase engagement. Defining your target audience will help you understand […]
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What is Mobile-First SEO?

Jun 14 / by: Aliah Rasmussen

Surprise! Google and most other prominent search engines don’t treat mobile and desktop site versions the same.  Google and other search engines have been slowly switching to indexing the mobile versions of sites instead of desktop versions, meaning they care MOST about the mobile version because a majority of search queries are now performed on mobile devices.    What’s Important […]
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Understanding the Sesame Social Tool

Jun 08 / by: Marie Dubray

  There is so much more to the Sesame social tool than just the ability to schedule out posts to your Facebook and Instagram profiles! Keep reading to learn about what the tool is, key features, and how to ensure that you are using the Social Tool to its fullest potential. Social Tool Overview The Sesame Social Tool allows you […]
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Tips for Leveraging TikTok

May 25 / by: Marie Dubray

  Since the start of the pandemic, short-form video content popularity has completely taken off. Viewers can easily scroll from video to video, ingesting up to 60 seconds worth of content at once. Businesses have started utilizing this type of content to promote their goods and services. In this blog post, I will talk about how your practice can leverage […]
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What are the benefits of Social Media Marketing for your Practice?

May 17 / by: Marie Dubray

There are approximately 4.6 billion social media users. This is over half of the world’s entire population.  Social media platforms offer people many options for absorbing information. Whether it’s seeing what friends are up to, learning a new skill, shopping for new furniture, or looking for a new and local dentist, everything can be found in one place. But how […]
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Spring Content Ideas for your Practice to Utilize

May 11 / by: Marie Dubray
Spring Content Ideas for your practice

  Does your practice need a content refresh this season? We’ve got you covered! Being consistent with content is incredibly important for boosting visibility across digital channels. Still, it’s not always easy to be consistent so this post is dedicated to offering some great themes your practice can utilize.    Single Photo & Carousel Content Ideas Single posts and carousels […]
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Blossom your SEO Strategy this Spring

May 03 / by: Naomi Newell

Search Engine Optimization (SEO) is the act of performing on-site and off-site optimization so that your website appears prominently in search results.  Developing a dynamic SEO campaign for your practice requires plenty of hard work and hours of perseverance. At the end of it, you’re left with a sense of achievement (and exhaustion). Does this sound similar to another time-consuming […]
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3 Facebook Business Page Best Practices

Apr 19 / by: Marie Dubray
Facebook Business Profiles Optimization Recs

  Setting up your practice’s Facebook page wasn’t too complicated, was it? The real challenge is in continuing to maintain it while appealing to people to like your page. Are you in need of some Facebook profile optimization tips? If so, keep reading!     Enable Reviews Reviews are often a great tool to have on your Facebook page. They are […]
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Is Social Media Advertising Right for Your Practice?

Apr 06 / by: Jonathan Giraldo
Is social media advertising right for your practice?

Social Media Advertising can be a useful method of driving prospective patients to established and new practices alike. However, deciding when it’s time to include social ads into your marketing strategy isn’t always a simple task. Below you’ll find a few key factors to consider when deciding if social ads are a good match for your practice!  Your online presence  […]
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5 Reel Ideas to Boost Engagement on Instagram

Mar 29 / by: Marie Dubray
Instagram Reels Ideas

In the past few years, Instagram Reels have become very popular. Many businesses utilize them to build engagement with their followers. Today, it is crucial for practices to incorporate these types of posts into their content marketing mix. In this blog post, I will be going over some Reel ideas for marketing your services, resonating with patients, and reaching a […]
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