Sesame Blog

Getting new patients for your practice is a challenging process. Ample competition from similar practices and an endless stream of conflicting priorities complicate attracting new patients and keeping their attention.  Yet, with some strategic website adjustments, you can create a much more compelling case for prospective clients to contact you. This post provides five conversion rate optimization (CRO) best-practices you […]
Read More

You may have seen patient reviews suddenly disappear from your practice listing on Google. This is actually not a new issue within Google Places. Google’s algorithm continuously gets more stringent (and not just for our Members). We at Sesame pride ourselves on keeping you up-to-date on the latest search algorithm trends. This post covers some of the most important strategies […]
Read More

When the leaves change and the weather cools off the Halloween spirit descends upon us. Not only does this mean that Fall has arrived in full force–it also means that this is a great time to fill your metaphorical trick-or-treat bucket with social media content!  Many practices struggle to keep their content calendars full of social media content. It takes […]
Read More

Content is king – especially when it comes to social media. You want your online presence to stand out from the crowd but also, and more importantly, show off your office’s personality.  With the Sesame Social service, we provide you with constant, informative posts but we also strive to give you ways to customize these posts to really fit your […]
Read More

Google Analytics (GA) is a free tool used to help track end user traffic and activity.  Why is tracking what the end user does so important? Well, it helps you know what aspects of your website are performing well in relation to attracting and keeping visitors and which ones are not. Knowing what end users want is key to your […]
Read More

Fall is officially here, which means it’s a better time than ever to step up your social media strategy! Seasonal and holiday-themed content is not only a great way to connect and engage with your patients but it’s also a chance to highlight your values and show off your fun and unique personality all while cultivating a strong online presence […]
Read More

  When it comes to SEO, you want to make sure that you put relevant and high-quality content on your blog or website to help increase your online presence. The tips below are a great way to improve your organic rankings via SEO.   Use Relevant Keywords Although keywords have been around for years, they are still one of the […]
Read More

News flash – there are other Key Performance Indicators (KPIs) than Return on Investment (ROI) and cost! Don’t get me wrong – knowing how profitable you are and what you’re spending are probably THE MOST IMPORTANT metrics of financial success for your practice. Yet, these figures don’t occur in a vacuum. There are a number of very important marketing metrics […]
Read More

  Having a successful social media campaign can seem like a daunting challenge but it doesn’t have to be! There are many simple steps that companies can take to make their social media presence grow without taking up too much time or planning. Here is a list of some immediate, actionable tips you can take to grow your social media […]
Read More

  It’s easy to feel overwhelmed by all the acronyms and vocabulary used to explain digital marketing.  Let us help! In this blog post, we have compiled a few key acronyms to help you begin to decrypt the online marketing jargon.    SERP – Search Engine Results Page A SERP is the result of every search query. Once you perform […]
Read More