Sesame Blog

When it comes to avoiding Search Engine Optimization (SEO) efforts, there are some common themes such as:  “Our business comes from referrals.” “People don’t actually use the internet for finding a doctor.” “We already show up high on Google.” We’ve heard a ton of reasons why people think they can avoid any type of active SEO efforts. No matter what […]
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Are you curious to know how your practice’s online presence compares to your competition? Do you wonder if competitors are showing up for many of the same search results as your practice?  Are you wondering if they’re engaged in any digital marketing efforts?  If you have any of these questions or other related ones, I have great news for you […]
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People searching for a new dentist, orthodontist, or dental specialist want to find someone nearby. The reality is that most people are dealing with an abundance of conflicting priorities at any given time. As a result, finding a great practice in their area saves on travel time and can even help reduce stress levels.   That’s why having a website that […]
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When it comes to your practice’s social media strategy, the goal shouldn’t always be about finding the latest or greatest network out there. It’s more about discovering which social media networks are the right fit for your office and learning where you can connect to the right community.  Knowing where to invest your efforts can be a downright difficult task. […]
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Writer’s block happens. Even prolific writers struggle with generating new content ideas at times.  Luckily, in the Internet age there are a TON of resources you can utilize to help with content creation.  In this blog post I will outline 3 great tools you can utilize for coming up with new blog post ideas. Oh, and each one can be […]
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These past months have been a challenge. There is no denying it. People and businesses across the country have struggled as COVID-19 has changed every aspect of our lives.  As everyone adjusts to a new way of life, practices are looking for new ways to remain successful community pillars. Now that offices are opening up across the country, it’s time […]
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  Do you have a beautiful web page that’s not getting as many visitors as you expected? It might be due to your web page’s title tag. The title tag of your web page lets search engines and people know the theme of the content on the page.  In the back end of your web page, the title tag would […]
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  You may have just received a budget analysis for running Pay-Per-Click (PPC) ads or you’ve been asking yourself, “how much should I spend on PPC?” Either way, it’s a great question!  There is no cookie-cutter solution for determining a PPC budget. When deciding how much money you need to spend on your PPC efforts there are a few factors […]
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Current events undoubtedly play a role in business trends. When a respected, A-List celebrity is spotted at a hole-in-the-wall restaurant, suddenly, the restaurant gains popularity and has a line out the door.  When the same celebrity calls out a company for immoral practices, that business sees a drop in orders. And when companies are dismissive and unresponsive to legitimate concerns, […]
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As the harsh reality of the COVID-19 outbreak comes into focus, Dentists, Orthodontists, and their teams of dedicated employees are realizing they don’t just have to worry about themselves and their families, but their businesses as well.  Beyond being dynamic health professionals, your practice can be a pillar to your community by offering resources and education online. Although working on […]
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