Sesame Blog

Google Analytics (GA) is a free tool used to help track end user traffic and activity.  Why is tracking what the end user does so important? Well, it helps you know what aspects of your website are performing well in relation to attracting and keeping visitors and which ones are not. Knowing what end users want is key to your […]
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Fall is officially here, which means it’s a better time than ever to step up your social media strategy! Seasonal and holiday-themed content is not only a great way to connect and engage with your patients but it’s also a chance to highlight your values and show off your fun and unique personality all while cultivating a strong online presence […]
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When it comes to SEO, you want to make sure that you put relevant and high-quality content on your blog or website to help increase your online presence. The tips below are a great way to improve your organic rankings via SEO. Use Relevant Keywords Although keywords have been around for years, they are still one of the foundations of […]
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News flash – there are other Key Performance Indicators (KPIs) than Return on Investment (ROI) and cost! Don’t get me wrong – knowing how profitable you are and what you’re spending are probably THE MOST IMPORTANT metrics of financial success for your practice. Yet, these figures don’t occur in a vacuum. There are a number of very important marketing metrics […]
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  Having a successful social media campaign can seem like a daunting challenge but it doesn’t have to be! There are many simple steps that companies can take to make their social media presence grow without taking up too much time or planning. Here is a list of some immediate, actionable tips you can take to grow your social media […]
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It’s easy to feel overwhelmed by all the acronyms and vocabulary used to explain digital marketing.  Let us help! In this blog post we have compiled a few key acronyms to help you begin to decrypt the online marketing jargon.  SERP – Search Engine Results Page A SERP is the result of every search query. Once you perform a search […]
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Industry conferences are a great way to network, learn about the latest trends in the field, and find the best products for your practice.  For Sesame Communications, it also gives us an opportunity to meet face-to-face with the Members we partner with to help grow their practices. Below are some of the must-attend orthodontic conferences in the industry.   American […]
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So you’ve gone ahead and launched a Facebook ad campaign – wonderful! You built an audience, selected your keywords, and chose your marketing objective. So what’s next? Now it’s time to look at the results and figure out if the ads were a success or not. This is where trouble can arise because we each have our own vision of […]
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Today’s patients are educated, tech savvy, and expect a certain level of privacy to be maintained when browsing the web.  So too are data thieves. According to the Privacy Rights Clearinghouse, the number of records breached in the Healthcare industry doubled from 6.1 million in 2017 to 13.7 million in 2018.1 So how can you instill a level of trust […]
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I’m going to drop a harsh reality on you – not all paid search keywords are created equally.  Google and Bing use elaborate algorithms when deciding on what to charge an advertiser each time their ad appears within search results and is clicked. The factors contributing to the price make up a 1 – 10 ranking (10 being the best) […]
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