Sesame Blog

If you’ve ever done a Google search for a business, you’ve no doubt seen a business appear on the right side of the page with their core business information attached: address, hours of operation, phone number, etc. These are Google My Business (GMB) listings and they are one of the most powerful ways to improve your business’ visibility online. Taking […]
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Our Sesame Social Suite is a platform where you can view upcoming content that is scheduled to be published on your social media channels, view analytics for how your content is performing online, browse articles to publish on your Facebook page, and more. If you’re a Sesame Social member, lucky you! You’ve got access to all of these great features […]
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As a dental professional, you’re constantly bombarded by marketing and sales folks telling you what your practice needs and why. There are so many tools available to you that it can be hard to figure out which ones your practice should be using and why. Today we’re going to dive in and chat about six great, easy-to-use marketing tools that […]
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One of the difficulties in working with a new website is creating a steady flow of traffic to your website. Your practice or service may be new and exciting, but that will not matter if potential clients and customers are not actually paying attention to the product or services you offer. Creating customized content helps the web notice you. When […]
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Showing off your office’s personality is a vital aspect of any social media campaign. Utilizing unique, in-office created content is a quick and easy way to show off your office’s personality and voice. Unique content is a term that applies to the photos, videos, and anything else that are personal to your office. Simply put, this is the content that […]
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Looking to rank in a surrounding city? There are a few strategies you can use to target the areas around you that you are not physically located in. Pay-per-click Advertising on Google is a popular way to reach surrounding cities, it is quick and effective but can be costly. Once our SEO team assesses your website against Google’s recommendations and […]
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Now that you’ve established an Instagram account for your business that engages your audience and maintains followers; how do you continue to grow your Instagram presence? The simple answer is paid advertising. Successful social media marketing is becoming increasingly pay to play– your posts will get minimal impressions and engagement if you ‘re not strategically putting money towards promoting individual […]
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Welp, in the words of JT, “It’s gonna be May!”. If you’re unfamiliar with this pop culture moment, the song technically says “me” and not “May” but back in 2012 it was “memified” to say May, making JT the king of May 1st. Bet he never saw that coming. Personally, this is a holiday that I can get behind celebrating. […]
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Understanding Your SEO Quarterly Report Each quarter, between the 10th and the 15th of that given month, you will receive your quarterly report in addition to your monthly search report.  The quarterly report reflects back on your progress over the last three months and includes your keyword rankings. Your keyword rankings are not present on your monthly report because it […]
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If you’ve been doing this social media marketing thing for a while, you’re probably familiar with the importance of having a content calendar. Social calendar, content plan, social strategy, whatever you want to call it, it all comes down to the same idea: having a consistent, actionable plan for your business’ social media presence. And more importantly, committing to keeping […]
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