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Text With Your Patients From Your Website

Aug 16 / by: Alexis Mallos

You’re a tech savvy doctor who has moved your practice into the 21st century. You’ve been advised over the past few years about the need to send text message reminders to your patients. You may not know it, but it shouldn’t be surprising that 97% of adults in the USA text weekly, and that text messages have a 98% open […]
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Promoting your Practice with Google My Business Posts

Aug 15 / by: Naomi Ellis

When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings, and those listings you see are […]
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Pay-per-click Basics

Jul 31 / by: Rebekah McBride

There’s a lot that goes into building a successful PPC (pay-per-click) campaign. From researching and selecting the right keywords, to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, every step of the process counts. Whether you have already decided that PPC is the right way to build your […]
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Successful Social Media Campaigns You Can Learn From

Jul 25 / by: Michelle Hammond

Running a social media campaign isn’t easy, depending on what industry you’re in or what service you’re trying to provide, there are a lot of variables to consider. A social media campaign could be a paid ad, a boosted post, a contest, promoting a hashtag, etc. All of these different campaign forms can have different goals attached to them, too. […]
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The Inside Scoop on Phil Horton

Jul 24 / by: Alexis Mallos

The  Sesame  team continues to grow and we’ve had some staff changes as of late. Our newest team member, who’s actually a former team member, is Phil Horton! Phil worked at Sesame for 3+ years as a Social Media Specialist. He took a small sabbatical to try a different career path but has come back to Sesame in a new […]
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A Quick Guide To Backlinking

Jul 19 / by: Tyler Rundle

If you’re reading this blog post and trying to decide whether you’re going to catch up on a Game of Thrones episode or experiment with baking for the first time with the free hour you have over the weekend, I’ve got a much better idea. Let’s add backlinks to your website! In five easy steps, you can make a difference […]
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A/B Test Like a Champ – Creating Email Marketing Campaigns that Convert

Jul 17 / by: Alexis Mallos

There are an estimated 247 billion emails sent per day. You may be thinking to yourself, “That’s a big number, how do I set my practice apart and ensure my marketing emails are opened and read?” Creating a strong email marketing campaign takes time, practice, and A LOT of testing. In this space, testing emails is referred to as A/B […]
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Sharing a Moment: Using Instagram Stories to Your Advantage

Jul 12 / by: Jennie Rogers

Are you seeking a fresh way to invigorate your social media strategy? Look no further than Instagram’s latest feature: Instagram stories. Instagram stories allow users to post photos or short videos that disappear after 24 hours. You might wonder how a business would utilize a feature that has a timeline for content.It’s simple: photo and video highlights of office happenings […]
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