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The Mobile Wallet Market Forecast

Dec 06 / by: TSYS

A new Mobile Wallet Market Research Report recently published by Allied Market Research estimates that more than 70% of smartphone users are willing to adopt mobile payment modes and 15% have already completed the adoption. The mobile wallet system allows consumers to pay by smartphone, tablet or other app-enabled mobile device while on-the-go from any location, at anytime. The study […]
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Prioritizing Your Social Networks

Nov 28 / by: Michelle Hammond

We know that managing your social networks can feel like a lot of work sometimes. The easiest way to avoid feeling overwhelmed is to take some time to build your social strategy and make sure you’re prioritizing the right networks. While every practice is unique and may approach social media differently, this is the approach we recommend based off what […]
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Sesame SEO Does SIC

Nov 14 / by: Naomi Ellis

Each year like clockwork, Google makes significant changes to their various platforms and ranking algorithm. Every change comes as a result of consumer search habits and emerging technology that make up today’s fast-paced modern climate. Our Sesame Search team works tirelessly to stay on top of these changes as the online community continues to evolve. This year, Sesame’s Search Team […]
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Defining Click-Through Rates

Nov 10 / by: John Lee

You may be wondering what a click-through rate (CTR) is and why it’s  important when it comes to your marketing efforts. A CTR is the ratio of clicks on a link compared to impressions in your campaign. A vast array of factors can influence it and unfortunately, some are out of your hands. However, there are some things you can […]
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What are search engines looking for?

Sep 29 / by: Naomi Ellis

Search engine optimization (SEO) is the practice of increasing the quantity of traffic to your website through organic search engine results. The purpose of SEO is to increase website traffic, expand brand awareness, and improve rankings. Oral health providers need to invest in a dynamic SEO strategy to be able to meet their current and  potential patients where many of […]
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Citation Management: Manual vs. Aggregator

Sep 13 / by: Rebekah McBride

You might be wondering, why do I need citation management? Well, local search results are dependent on healthy citations and leads in order to improve rankings, website traffic and ultimately, conversions. Good citation management allows your community to have an accurate impression of your business instead of being misdirected by incorrect or duplicate listings. If you have decided to outsource […]
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The Evolution of Social Media

Sep 13 / by: Sarah Masson

Have you ever wondered how social media platforms came to be? Some social sites have come a long way since they first came out, while others are barely hanging on, or simply no longer exist. So why is that some of them flourished, while others fizzled out? It all comes down to effectively connecting people and creating a relevant, user […]
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How to Create a Link Building Campaign

Sep 12 / by: Rebekah McBride

Are you new to link building? That’s okay – we’re here to help answer any and all questions you might have. Let’s begin with defining what link building is. A link building campaign is the process of acquiring links from other websites that direct them to your own. This particular marketing campaign is an effective way to increase your website […]
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Upon Further Review: Reviews Help Raise Your Practice Above the Rest

Sep 05 / by: Scott George

There’s probably no doubt in your mind that you consistently give five-star service to your patients during every visit. The question is, does the internet know that? What about a prospective patient who is looking for their next dentist through Google, Facebook, or Yelp? We live in an age where almost everyone takes to the internet to find the best […]
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12 Ways Dental Practices Benefit from Accepting Credit Cards

Aug 31 / by: TSYS

Competition among dental practices is fierce and practices like yours need to set themselves apart. But how? You can do this through payments. Most dental practice managers are surprised to discover that patient payment options can help differentiate one practice from another. And now with patients responsible for a larger chunk of the bill, they will be more satisfied at […]
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