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Festive Fall Fun for Facebook

Sep 25 / by: Tyler Harris

The temperature is dropping, and leaves are changing colors. These could only mean one thing — it’s fall! With the arrival of fall comes more than just seasonal changes, it also brings many opportunities for your social media content. From smile-friendly autumn recipes to Halloween festivities, fall is the perfect time to show off what is happening in your office […]
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Are PPC Ads Right for My Practice?

Sep 18 / by: admin

What Are PPC Ads? PPC Stands for pay-per-click. As the name implies, these ads appear above organic search results, but you only dip into your ad budget when someone clicks your ad. They offer fast results and custom options, and they are utilized by many today. But are they right for your practice? The Benefits of PPC Ads Fast Results […]
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3 Ways Social Media Ads Can Benefit Existing Patients

Sep 11 / by: Nicole Gamble

As most people already know, social media advertising (ads) can be a powerful tool to help practices attract new potential patients. But what if we told you, social media ads could benefit your existing patients as well? While you may have only considered how social media ads can help your practice gain new patients, this blog can help you get […]
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What is PPC in Digital Marketing?

Sep 04 / by: Aliah Rasmussen

PPC or pay-per-click is a form of online marketing where a practice or advertisers pay a fee each time a consumer clicks on their ad. The most common form of PPC advertising is through search engines, such as Google Ads. This is where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when […]
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Should You Be Using Calls to Action in Your Social Media Ads?

Aug 01 / by: Marie Dubray

Calls to action (CTAs) play a vital role in social media advertisements. CTAs are a way to prompt the audience to take specific action, such as clicking a link, calling in to schedule an appointment or learning more about a special. They are a valuable tool for any practices looking to drive conversions and increase engagement, making them a must-have […]
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The Art of Timing: How Often Should I Be Posting on My Social Media?

Jul 18 / by: Marie Dubray

In today’s digital age, social media has become an essential part of our lives. As part of a business that uses social media platforms to bring in new patients, you’ve probably wondered about the ideal frequency of posting on social media. Is there a magic number? The truth is, there is no one-size-fits-all answer. By analyzing your data and understanding your […]
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Does Social Media Help SEO?

Jun 27 / by: Aliah Rasmussen

“Does social media help with SEO?” The overall answer is yes, it does! It does not directly affect your SEO (search engine optimization) ranking, but the factors will affect your SEO ranking. Let’s take a look at how your social media can help impact your SEO ranking. Increase Website Traffic When posting content on your Instagram page with an article linked […]
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Following the Patient Journey

Jun 13 / by: admin

The patient journey, otherwise known as the user journey in SEO, is the path that a patient takes in order to accomplish a goal. A goal can be an objective of the practice, like a call, a form submission or an appointment booking. To accomplish one of these tasks, a patient must go through a series of steps. Why Track […]
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Website and Social Media: Why They Both Matter for Your Practice

May 30 / by: Nicole Gamble

Website or social media? If your practice is trying to decide which one to choose, you may want to consider the third option, both. When it comes to your business, it’s important to create a strong online presence. Your practice can do this by setting up an easy-to-use website to provide patients with important information regarding your practice and the […]
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3 Ways To Increase Website Traffic Using Your Social Media

May 23 / by: Jonathan Giraldo

Social media platforms like Facebook or Instagram have become a fundamental part of any marketing plan. They help businesses stay connected and engaged with their current customers while offering a massive potential audience to expand customer reach online. Below you’ll find 3 ways in which you can use social media to drive traffic to your website and increase your online […]
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