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Sesame’s COVID-19 Resource Page Overview

Mar 19 / by: admin
Sesame COVID-19 Resources Your Practice Can Access

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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How to Know Which Keywords to Target in Your SEO Strategy

Nov 15 / by: Erin Feret

What Are Keywords & Why Are They Important?  Keywords are the words or phrases that online users type into a search engine, like Google, to find results. By aligning the content of your website with relevant keywords of your target audience, it’s possible to appear, or rank, in search engine results, earning your website more traffic and more business. How […]
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Social Media’s Impact on SEO

Nov 08 / by: Tyler Harris

Building a strong social media strategy is important to create a healthy online community.  A successful social media strategy can also have a positive impact on your office’s Search Engine Optimization (SEO).  Keep reading to learn how!  Brand Awareness  Sharing content on various social media platforms helps increase brand awareness, which in turn helps boost online visibility and increase website traffic. […]
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Seasonal Content Ideas

Nov 01 / by: Nicole Gamble

We’re back with another blog to help you crush your social media strategy this fall.  While some may take fall for granted, it has a lot to offer in terms of content.  This fall season, let us help you revamp your social media strategy!  Below we have outlined a few different types of content that your practice can utilize this […]
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5 Ways to Improve Brand Loyalty on Social Media

Oct 18 / by: Marie Dubray

    Loyalty is earned. It often takes considerable effort to prove to your patients why they should be loyal to your practice. However, once you have their loyalty, it can last a lifetime and they are highly inclined to refer your practice to their family and friends. In this post, I will cover several ways that you can improve […]
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Leveraging Insights to Optimize Social Media Posts

Oct 13 / by: Marie Dubray

Are you struggling to understand why some of your content pieces perform better than others? The solutions is to use your Insights! Insights can be found on Facebook or Instagram, and can easily paint a picture of your content’s performance. With the provided data,  you can determine what your audience is wanting to see from you. If your practice is […]
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5 Important Considerations when Building a Website

Sep 27 / by: Marie Dubray

With 89% of prospective patients online, an engaging website is a must!  However, there are several steps that web designers and developers must go through to create a functional yet appealing website.  In this blog post, I will cover some of our top considerations when Sesame creates a new website.  Stay Consistent with Your Branding A well-branded site allows for […]
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Creating a Social Media Contest

Sep 20 / by: Nicole Gamble

So, you want to run a social media contest? You’ve come to the right place! This blog post is intended to provide your practice with a step-by-step process for creating a social media contest. Let’s start with the basics. Before you build your contest, you must determine what kind of contest you plan to run. This will help you determine […]
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Social Media Contests 101

Sep 13 / by: Nicole Gamble

Is your practice looking to gain more followers? Maybe you’re trying to increase your social media engagement? Maybe your practice wants content from your patients?  If one or all of these apply to you, your practice may benefit from hosting a contest on social media. What do you need to know before posting a contest? What type of contest should […]
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3 Tips for Allocating a Budget to Your Social Ads

Sep 07 / by: Marie Dubray

  By now, you know the differences between Facebook ads, Instagram ads, and which platform is best for your practice. Your next question is probably, how much money should I be spending advertising on my social platforms? In this post, we will cover three best practices to help you determine your social media advertising budget. Evaluate All Past Campaigns Any […]
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Facebook vs. Instagram Ads – A Selection Guide

Aug 24 / by: Marie Dubray

In our previous blog we briefly touched on the topic of what social media platforms are best for advertising your Practice. While advertising on as many platforms as possible will maximize visibility, it isn’t something that is in every practice’s budget. In this post, I’ll be covering the differences and benefits of Facebook and Instagram’s advertising platforms in order to […]
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