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Sesame’s COVID-19 Resource Page Overview

Mar 19 / by: admin
Sesame COVID-19 Resources Your Practice Can Access

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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Understanding + Using Google My Business Insights

Jan 26 / by: Aliah Rasmussen
Google My Business Optimization

The Insights panel found within the Google My Business (GMB) dashboard provides business owners with customer engagement data gathered from their GMB listing. This data can inform practices on what’s working and what isn’t with their profile so that they can, in turn, optimize in order to get more clicks and visibility from prospective patients.  Upon signing into your GMB […]
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Which Links Should I Pursue?

Jan 20 / by: Rebekah McBride
Best Options for Building Links to Your Practice's Website

A link building campaign is a process focused on acquiring links from other relevant and high-quality websites to your own website. Building links to your website is important because they can become a great source of referral traffic to your practice. In addition, search engines favor websites with many good inbound links in their search results above sites with fewer […]
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3 Top Social Media Trends in 2021

Jan 12 / by: Jennie Rogers
Social Trends to Take Advantage of

Does one of your New Year’s resolutions include posting more frequently to your practice’s social media profiles? Well, you are in luck! In this post, I’ll share with you the most important trends to implement into your social media strategy for 2021.  With people now spending more time at home due to the pandemic there is a significant increase in […]
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The Best Shots + Tech Specs for Videos of Practices

Jan 05 / by: Brennan Smallwood
Best Shots + Specs for Dental Practice Videos

After determining that you want to include custom video footage of your practice on your website’s homepage the next step is to plan it out.  Attention spans on the Internet are minimal. If you can’t capture site visitor attention right away there’s a good chance they will leave and never come back. That’s why having a strong array of shots […]
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Options for Adding Video to Your Homepage

Dec 29 / by: Brennan Smallwood
Shooting Video for Your Practice

Adding a video to the homepage of a practice’s website can be a great way to attract prospective patient attention and increase engagement.   The two primary options for adding a homepage video are stock videos and custom videos.  I will cover the pros and cons of each option below.   Option #1 – Stock Video If you don’t have a […]
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Understanding PPC Account Structure

Dec 15 / by: Michael Fitterer
Why PPC Account Structure Matters

When practices begin Pay Per Click (PPC) marketing efforts plenty of uncertainty usually exists. Whether done through a marketing agency or internally many crucial initial decisions must be made.  Among them are what the ad budget should be, which keywords to select, where and when ads should run, as well as an abundance of others.  However, one crucial yet frequently […]
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It Pays to Use All Available Ad Copy Space

Dec 08 / by: Michael Fitterer
PPC Ad Character Count Matters

Visibility is a crucial pillar of successful marketing. Catching the eye of one’s target audience is the never-ending challenge marketers face.  In the digital ads realm that means effectively leveraging the ad copy space Google and Microsoft (Bing) allocate. Luckily, because ads are their biggest revenue generator search engines continue to innovate and expand the optional visibility they give to […]
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Utilizing Appointment Reminders for Safe Virtual Communication

Dec 01 / by: Christina Curtis
Automated Reminder Tips

Now, more than ever, contactless communication is needed to keep your practice functioning. Automated reminders have been an essential tool for dental and ortho practices for years, however in the time of COVID-19, adding additional messaging that can be quickly updated as needed will ease patients’ concerns. Information to include can consist of the following: Links to Online Patient Forms […]
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Setting Up Geographic Ad Targeting in Google and Bing

Nov 17 / by: Michael Fitterer

People in the United States and Canada have grown accustomed to convenience. From food to entertainment and services, nearly every need or comfort can be delivered quickly or is just a short car ride away from where a person lives. This is especially true in large cities and suburbs.  So, given the accessibility people now enjoy and expect, it’s not […]
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Great Methods for Digital Lead Tracking

Nov 10 / by: Phil Horton
Tracking Your Practice's Digital Performance

Building a practice isn’t easy. Not only must you ensure your staff, equipment, and facilities are ready to provide the best possible service for your patients, but you also have to get patients in the office! This is where your marketing comes into play. You may have people in the office working on your website, Search Engine Optimization (SEO) efforts, […]
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