Never has customer feedback been so widely visible and vital for businesses as it is in today’s marketing landscape. The voice of customers can either be your best marketing presence, or it can be the force that severely weakens your brand. Since your online reputation is so critical for your business, we always encourage our members to respond to all […]
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It takes time and energy to get patients back in the door. The first rule is, “no patient leaves without their next appointment”. With that being said, if you have a highly transient population, you may be better off contacting this segment of your patient base closer to the due date. With these patients, they often insist on scheduling at […]
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A marketing study from Cobalt group found that 55% of leads generated from the Internet resulted in a sale. Now for the bad news; only 10% of the 55% went to the “intended” seller. These results were for car dealers however there are some lessons to be learned for dentists as well. The survey identified different types of Internet prospects, […]
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For most dentists marketing is all about “the new patient”. However your existing patients actually have more potential value and should not be neglected. Existing patients already have a relationship with your practice. They already have a level of trust that makes it easier for them to say yes to proposed treatment. Research indicates that 80% of future revenue will […]
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This blog post isn’t about unethical care. I find that many doctors are conservative in their recommendations. However, how many times did the tooth you’re watching break? And if the tooth broke, would it have been better for the patient to treat it before the break? How often have you opened up a ‘watched’ area and wished you’d treated it […]
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To effectively manage a dental practice for profitability it is imperative that you retain relationships with existing patients, reduce no shows, keep schedules full, collect treatment fees, and attract new patients. In order to achieve these operational objectives your practice has likely developed a comprehensive, and perhaps complicated, set of systems to manage your daily activities. This most likely includes […]
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For many of Facebook’s 1 billion users, there has been a persistent frustration in the social network’s search function. All of that is about to change now with the release of Facebook’s new Graph Search. Hands down, the lumbering giant in the field of search and social search, thus far is Google, but there is one thing even Google can’t […]
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What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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This week, Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, wrote a guest blog about reputation management. A respected industry opinion leader, consultant, author and speaker, Naomi works one-on-one with dentists and specialists who are looking to assess their current social media and marketing plans to develop a cohesive marketing approach. Reputation Management: Fostering a […]
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YouTube is the world’s second most popular search engine, with 72 hours of video are uploaded to YouTube every minute and more than 4 billion videos watched every day, according to a June 2011 study by Socialnomics. The truth is, your patients and prospective patients are spending countless hours on YouTube, and this is a great time to getting video […]
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