Marketing is the perfect blend of art and science. It’s an art because we create beautiful infographics, well-crafted content, and catchy titles with beautiful CTA (call to action) buttons. It’s a science because of all the data that we can collect about people’s actions, when they read the well-crafted content, or click on the beautiful CTA button. The question on […]
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In previous blogs we’ve discussed how video is taking the online world by storm. Scrolling through your Facebook feed you may notice over 50% of the content you see is in video form. Whether it’s a cute viral video of a cat eating pasta or an ad for a business, videos are an effective and fun way to get your […]
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As a successful business owner, your goals of providing amazing patient care and growing your practice likely have not changed over the years. However, as the marketing world continues to shift online, ensuring your practice stands out among the competition becomes more of a challenge. Traditional marketing has become less prevalent to make way for a new type of marketing […]
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With St. Patrick’s Day just around the corner, you’ve got the perfect opportunity to host a creative contest that gives back to your wonderful patients all while encouraging engagement with your online brand. Don’t worry, there’s no need to search for inspiration at the end of a rainbow – we’ve gathered these contest ideas that will easily get your patients […]
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As an Orthodontic Consultant, I have the unique opportunity to see each and every practice I work with in a way that not many others are afforded. I spend hours observing the intricate workings of new patient consultations; helping both the Treatment Coordinators and their doctors get to a point where they can revel in the feelings of a closing […]
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As a dental professional, you get the pleasure of doing what you love and owning a business at the same time. You’re an expert at caring for your patients’ oral health and while owning a business can be fun and exciting, it can also be overwhelming at times. When it comes to choosing marketing strategies for your practice, you may […]
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You already know that SEO & social media are vital parts of your practice’s online marketing strategy. You also know that content questionnaires are a great tool to have for your SEO & social efforts. Today, we’ll be expanding on how Sesame’s questionnaires benefit SEO and social media individually, and how the two overlap. So if you’ve been neglecting those […]
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A key part of the relationship between the dental practice and the patient is trust. A dental practice wants (and has to) make sure that all communications that relate to a patient are as secure as they can be. This applies to everything from the practice website to messages between doctors about a patient. Nowadays, patients are increasingly concerned about […]
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In past blogs, you have heard us discuss just how important video is for your increasing your brand’s visibility on networks like Facebook and Instagram, but you may be asking yourself, “Hey, what about YouTube?” You didn’t think we’d leave out the video posting and sharing giant, did you? Let’s dive into some YouTube strategy in today’s blog! There are […]
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Looking for a great way to expand your content efforts on social media? Look no further, because as you probably already know, Instagram is a wildly popular network with 500 million active users each month. And, if you thought that Instagram was just for taking pictures of delicious meals, adorable pets, and your favorite vacation spots, then it’s time to […]
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