As most people already know, social media advertising (ads) can be a powerful tool to help practices attract new potential patients. But what if we told you, social media ads could benefit your existing patients as well? While you may have only considered how social media ads can help your practice gain new patients, this blog can help you get […]
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With our SEO and Social Services, you get monthly reports that go over how your website and social platforms are performing. You can see how your results have improved month-over-month, see what website pages are the most visited, as well as determine the ROI for your different paid campaigns. You can always reach out to our teams to review your […]
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We live in an age of authenticity. Our society is so focused on social media that many brands leverage this fascination to reach a massive audience with different demographics. So it comes as no surprise that the most successful practices are able to connect with their audience. Understanding what the prospective patient is looking for in a dental provider is […]
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After determining that you want to include custom video footage of your practice on your website’s homepage the next step is to plan it out. Attention spans on the Internet are minimal. If you can’t capture site visitor attention right away there’s a good chance they will leave and never come back. That’s why having a strong array of shots […]
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Adding a video to the homepage of a practice’s website can be a great way to attract prospective patient attention and increase engagement. The two primary options for adding a homepage video are stock videos and custom videos. I will cover the pros and cons of each option below. Option #1 – Stock Video If you don’t have a […]
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When it comes to social media, getting your content to stand out from the crowd can sometimes be a daunting task. We’re constantly flooded with information and images while scrolling through multiple social media channels. With only a few seconds of scrolling time per post, it’s important to make sure the content you’re putting forth is both personalized and consistent […]
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Does your website just sit there, letting visitors come and go without converting them into new patients? With Sesame LiveChat Powered by Ngage, you can quickly engage with web visitors before they leave to ensure they get the information they need to choose you as their doctor. That means fewer missed opportunities and more new patients! What is […]
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As a business owner running email marketing campaigns, it’s imperative to know the rules around the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 aka CAN-SPAM. While you may be thinking this has nothing to do with you, I assure you that it does. Signed by George Bush in 2003, the United States’ first national standards for […]
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When you think of February, what’s the first thing that comes to mind? It’s most likely not President’s Day. However, I bet you’re thinking about love, hearts, and boxes of candy, that’s right—good ‘ol Valentine’s Day. With only 23 days, a few hours, and even fewer seconds till the big day, give or take when you read this blog, it’s […]
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Best practices on social media are constantly evolving. We’ve seen large strides in various practices such as celebrity endorsers, micro-influencers, and customer advocates over the last five years. The big component that ties these three together? User-generated content (UGC). Lately, organic content is taking a backseat and its ability to produce significant reach is dwindling. Not only that, the cost […]
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