Sesame Blog

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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Over the last few years, video content has become increasingly more popular on social media due to its ability to convey a message or idea quickly and effectively. Video content is often more engaging and entertaining than text or image content, which can help capture a user’s attention.   Creating video content can seem like a daunting task, but with […]
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With the ever-evolving world of social media, it can be hard to know what content is performing the best at any given moment. In the past few years, video content has begun to take ranking priority as it has become a popular form of media. By including videos in your social strategy, you may find that not only will your […]
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Online reviews are a local ranking factor that can help boost your website traffic and offer free content. They’re also an easy opportunity to showcase customer engagement. Reviews benefit your practice’s SEO strategy and have become more important over the years as customers frequently use reviews to weigh their decisions. While the reviews from more industry-specific websites like TripAdvisor and […]
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Instagram recently announced that they are putting more of a priority on photo content and carousels at the start of this year. Because of that, video content, such as Reels will no longer be pushed through the algorithm.  With this change, a lot of creators will need to learn how to optimize their Reels to ensure their content is still […]
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In the past, we’ve talked about engagement and how important it is to your social media presence. What we haven’t touched on is how to encourage people to engage with your posts on social media. You’re putting a considerable amount of time and effort into creating content that you are proud of for your platforms, so it is only fair […]
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With all the changes that happened within the SEO industry last year, we wanted to highlight a few of the most important trends that you should keep in mind for 2023. Let’s go through some of the top trends that we have seen and help you optimize your website for better rankings and traffic! Update your Content Having current website […]
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With our SEO and Social Services, you get monthly reports that go over how your website and social platforms are performing. You can see how your results have improved month-over-month, see what website pages are the most visited, as well as determine the ROI for your different paid campaigns. You can always reach out to our teams to review your […]
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2022, is officially over and we are now in 2023! This means the birth of new social media trends, another opportunity to start fresh with your strategy, and a new year to create exciting and engaging content. But what if you’re stuck and don’t know what content to create? Don’t worry, you have Sesame’s social media Team here to help! […]
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  It’s the start of a new year and with a new beginning comes plenty of opportunities to grow your social media presence. In today’s blog, we will go over our top 3 goals that we think your practice should be focusing on in 2023.   Increase Your Engagement Engagement is how your audience interacts with your content. This could […]
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Facebook and Instagram are two popular social media platforms that have different features and audiences. Understanding the differences between the two can help businesses and individuals determine what to post on each platform for maximum engagement and reach. Facebook vs Instagram Facebook is a more general social networking platform that allows users to connect with friends, family, and customers to […]
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