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Dec
13

Leveraging Online Marketing to Drive Growth & Profitability

Professional services companies that generate a large proportion of  new business via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such high-growth firms. The findings were based on a […]
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Nov
29

A Few Tips for Mobile SEO

According to a HubSpot guest post by Lior Levin, a marketing consultant, “despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5 times in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales.” Already mobile searches may account for some 16% of […]
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Nov
10

Use Direct Mail to Target the New Patients YOU Want!

Don’t miss this exciting webinar: Use Direct Mail to Target the New Patients YOU Want! with Michael Fleming of Innovate Media Marketing, Inc Date: Tuesday November 15, 2011 Time: 9 a.m. PST There are many different ways to implement a Direct Mail program into a practice…but which way is the best way for YOUR practice? You can attract the quantity […]
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Nov
08

Social Media in the Dental World

To Tweet or Not to Tweet! Many dental practices are gearing up for 2012—crafting marketing strategies and affixing dollar amounts to marketing budgets. Through this planning process, there is one question that often arises surrounding social media for dental practices: Should your dental practice invest in social media? The answer is simple: Yes! Your prospective and existing patients are using […]
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Nov
03

Email Newsletters – Tips, Tricks and Best Practices

Don’t miss this exciting webinar: Email Newsletters – Tips, Tricks and Best Practices with Terry Miller of CRM Group Date: Thursday November 10, 2011 Time: 5 p.m. PST Join Terry Miller, managing partner of CRM Group, for an insightful on-line live seminar to help you understand what an effective email newsletter program could mean to your practice and how to […]
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Nov
01

Washington State Dental Association and Sesame Communications Unveil Exclusive Program for Online Services

WSDA Members can Leverage Sesame Online Patient Connection System to Accelerate Practice Growth The Washington State Dental Association (WSDA) and Sesame Communications today announced an exclusive program for WSDA members. WSDA members can now receive a no obligation online effectiveness consultation and an additional five percent discount on the cloud-based Sesame 24-7™ integrated online system. “The WSDA continues to endorse […]
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Oct
26

The 50% (or less) Overhead for Every Dental Practice

Don’t miss this informative webinar: The 50% (or less) Overhead for Every Dental Practice with Dr. Louie Malcmacher of the American Academy of Facial Esthetics. Date: Wednesday November 2, 2011 Time: 5 p.m. PST Our first webinar for November will look at dental office overhead from the common misperception of clinical efficiency based on dental materials, techniques, and technology. You […]
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