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    Dec
    20

    Get Strategic About Social Media

    Did you know that over the past year, America’s top brands have made improvements in how they use online branded communities to reach their customers? However, some opportunities for engagement remain untapped, according to a new report by ComBlu. More brands are taking a strategic approach to social media engagement. Among the 251 online branded communities studied, managed by 92 […]
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    Nov
    30

    Maximize Your New Patient Numbers with an Integrated Marketing Strategy

    The past few years have seen a fundamental shift in how marketing dollars are best spent in a general or specialty dental practice. Traditional promotional channels including direct marketing, yellow page listings, and local community centered media are losing relevance as prospective patients increasingly rely on the internet for research and purchasing decisions. In the world of 24-7 web presence, […]
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    Nov
    10

    Use Direct Mail to Target the New Patients YOU Want!

    Don’t miss this exciting webinar: Use Direct Mail to Target the New Patients YOU Want! with Michael Fleming of Innovate Media Marketing, Inc Date: Tuesday November 15, 2011 Time: 9 a.m. PST There are many different ways to implement a Direct Mail program into a practice…but which way is the best way for YOUR practice? You can attract the quantity […]
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    Nov
    03

    Email Newsletters – Tips, Tricks and Best Practices

    Don’t miss this exciting webinar: Email Newsletters – Tips, Tricks and Best Practices with Terry Miller of CRM Group Date: Thursday November 10, 2011 Time: 5 p.m. PST Join Terry Miller, managing partner of CRM Group, for an insightful on-line live seminar to help you understand what an effective email newsletter program could mean to your practice and how to […]
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    Nov
    01

    Washington State Dental Association and Sesame Communications Unveil Exclusive Program for Online Services

    WSDA Members can Leverage Sesame Online PatientConnection System to Accelerate Practice Growth “The WSDA continues to endorse Sesame Communications as it offers the most comprehensive suite of online patient connection services available. Today, Sesame continues to expand its lead with their new cloud-based services, Sesame 24-7,” said Stephen Hardymon, executive director of the WSDA. “It is clear Sesame services increases […]
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    Jul
    26

    The Big Change to Google Places and How It Impacts Your Practice

    You may have heard the news last week about Google changing the layout of their Places pages, affecting reviews from 3rd party websites like Yelp, InsiderPages, CitySearch, and others. We wanted to take a moment to clarify what this change is all about, and how it may affect your practice. First, a little history on reviews with Google Places. In […]
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    Jul
    08

    Meeting Patient Expectations Online

    Mark Hartley of Pennwell Dental Group recently interviewed Diana Friedman, CEO of Sesame Communications, discussing the challenges a dental practice faces in meeting a patient’s expectations in the online world. The accepted standards in patient preferences have changed with the advent of the Internet. Patients are increasingly relying on online technologies to search for information and communicate with their dental […]
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