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Mar
29
newsletter-email-template

Responding Responsively: Email Templates

As a Dental/Ortho Sesame member, you’ve made it a priority to maintain the best possible communication between your office and your patients. Email appointment reminders, post-appointment feedback, and financial notifications are effective tools to keep those lines open. But what good is your email if it can’t be read on a smartphone? Understanding Mobile Email Trends Imagine yourself in a […]
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By: Elizabeth Dawson

Feb
05
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Sesame Feature Spotlight: Family Reminders and Message Mapping

Here at Sesame, we want to make sure our Dental/Ortho Sesame Members are utilizing our services to the fullest. Our members have access to a number of powerful features designed to help their practice thrive. Over the next few months we will be spotlighting some of these features, and explaining how they can be utilized. First up: Family Reminders and Message Mapping Family […]
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By: James Johnson

Jan
17
video

Engage Your Facebook Audience with Video

When it comes to social media marketing, it is really important to find great new ways to create content that engages your audience. So how do you find those effective ideas that will draw your patients and potential new patients into your posts? Start by looking at the numbers. According to recently released statistics by Facebook, there are more than […]
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By: Ryan Zwiefelhofer

Dec
16
Naomi Cooper

7 Patient Communication Hacks for the Digital Dental Office

Patient communication is the core of every successful dental practice. Today, most practice management systems come standard with basic patient communication functionality. However, Sesame elevates patient communication to an entirely new level, making it easier and more effective than ever. So whether you’re new to the idea of e-communication or if you’re unsure whether you are fully maximizing the capability […]
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By: Naomi Cooper

Nov
18
Naomi Cooper

The Dental Website: Laying the Foundation for Online Success

Patients today are 10 times more likely to find you online than in the Yellow Pages, and the cornerstone of every dentist’s digital strategy should be the practice website. When executed well, it can be a powerful marketing tool for driving new patients into the practice and a valuable means of maintaining relationships with your existing patient base. The practice […]
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By: Naomi Cooper

Oct
14
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The Name of the Game – Domain Names and Your Business

The domain is your website address or name. For example, FamilyDental.com. Be sure your office web site domain is registered to you or your business. Your domain name is a business asset, it has value. It is as much a part of your business as the name, the logo, and the patient records. Sometimes web site providers will register the […]
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By: Larry Emmott, DDS

Sep
15
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Technology and Passion: A Disruptive, Positive, Health Care force

Imagine you’re having a perfect day in your life as a dentist. What would it look like? You had your new patient at “hello!” You’d rock her with your ability to connect personally. Just like an amazing speaker, you’d exit to thunderous applause and your new patient would say, “Yes!” to your recommendations. They said, “That was exactly what I […]
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By: Rhonda R. Savage, DDS

Aug
19
Naomi Cooper

Understanding Social Proof

Many factors play into a dental practice’s online marketing strategy, and online reviews are becoming increasingly important. Search engine optimization (also known as SEO) is no longer a simple process of backlinks and metatags; today, Google, Bing and Yahoo have algorithms that take into account the practice’s overall online presence, including its website, blog and social media profiles, in addition […]
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By: Naomi Cooper

Jul
15
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Staying on Top of the Trends – Is your website optimized for mobile browsing?

Smart phone use is growing faster -much faster- than PC growth. Only three years after the iPhone launched, the smartphone market was already bigger than the PC. Huge numbers (many hundreds of millions) of users access the Internet through a mobile device and the numbers will be increasing. What does that mean for dentistry? At the most basic level it […]
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By: Larry Emmott, DDS

Jun
17
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Recare: Your #1 Internal Marketing Tool

It takes time and energy to get patients back in the door. The first rule is, “no patient leaves without their next appointment”. With that being said, if you have a highly transient population, you may be better off contacting this segment of your patient base closer to the due date. With these patients, they often insist on scheduling at […]
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By: Rhonda R. Savage, DDS