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Feb
18

Infrastructure and Plumbing

I once heard a speaker who asked his audience what they considered the most significant labor saving invention of their lifetime. Most people were giving answers such as microwaves and dishwashers. Then one old fellow stood up and said all that fancy stuff was fine but in his opinion the most significant invention was indoor plumbing! The point is that […]
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By: Larry Emmott, DDS

Jan
14

5 Must-Ask Questions When Hiring an SEO Professional

Hiring a professional to manage your online presence is a smart idea but at the same time, it can seem a bit daunting. These days it seems as if everyone is a self-proclaimed “expert”, so it is important to ask the right questions to make sure you are working with a true professional. Question 1: Do they guarantee your website […]
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By: Naomi Cooper

Dec
18
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Search Engine Optimization 101

SEO is the process of increasing a website’s ranking on a search engine’s results page. The idea is that the higher a website appears in the rankings, the more likely people will click through to that site. Search engines, such as Google, Bing and Yahoo, are constantly refining their algorithms, forcing SEO experts to stay on top of the latest […]
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By: Naomi Cooper

Nov
05
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Online Strategies for Building a Loyal and Profitable Patient Community

Having an understanding of the online tools available to your practice is a paramount step towards building and fostering a loyal patient community in today’s fast-paced, digital world. Here at Sesame, our technology and services equip practices so that they can effectively reach and engage their patient base. With the right solutions and online strategies, patients keep appointments, pay their […]
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By: Ryan Zwiefelhofer

Sep
25
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What is Better than a New Patient?

For most dentists marketing is all about “the new patient”. However our existing patients actually have more potential value and should not be neglected. Existing patients already have a relationship with us. They already have a level of trust that makes it easier for them to say yes to proposed treatment. Research indicates that 80% of future revenue will come […]
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By: Larry Emmott, DDS

Aug
25
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Get Your Head (and Practice) in the Cloud

Wait, according to my parents I was supposed to get my head ‘out of the clouds’. How times have changed. Does anyone really know what the cloud is? By most accounts the term “the cloud” was first introduced broadly by Google in 2006, though its origins can be traced back to a much earlier time. For one view of this […]
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By: Chris Bethell

Jun
03
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Sesame Whitepaper: The Digital Dental Practice

Download the 2014 Dental Market Survey on Digital Marketing and Patient Communications Even though the Internet has dramatically impacted how the business of dentistry is done, only limited timely research studying its impact has been available. This is the reason Sesame Communications commissioned a national study from Dental Products Report, a reputable and experienced research firm and recognized publisher of […]
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By: Todd Martini

Jan
17
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Using Online Patient Communication Tools to Improve Practice Efficiency and Effectiveness

To effectively manage a dental practice for profitability is imperative that you retain relationships with existing patients, reduce no shows, keep schedules full, collect treatment fees, and attract new patients. In order to achieve these operational objectives your practice has likely developed a comprehensive, and perhaps complicated, set of systems to manage your daily activities. This most likely includes systems […]
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By: Sesame Communications

Jan
06
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Help Patients Find Your Practice Online

The Internet may connect us globally, but consumers primarily search for businesses right in their own backyard. Recent studies have shown that 90% of consumers use search engines when looking for local products or services. That said, consumers don’t dig too deeply into search results – 87% of all clicks from organic search-engine traffic go to the first five results. […]
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By: Sesame Communications