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Online Strategies for Building a Loyal and Profitable Patient Community

Having an understanding of the online tools available to your practice is a paramount step towards building and fostering a loyal patient community in today’s fast-paced, digital world. Here at Sesame, our technology and services equip practices so that they can effectively reach and engage their patient base. With the right solutions and online strategies, patients keep appointments, pay their [...]
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By: Ryan Zwiefelhofer


What is Better than a New Patient?

For most dentists marketing is all about “the new patient”. However our existing patients actually have more potential value and should not be neglected. Existing patients already have a relationship with us. They already have a level of trust that makes it easier for them to say yes to proposed treatment. Research indicates that 80% of future revenue will come [...]
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By: Larry Emmott, DDS


Get Your Head (and Practice) in the Cloud

Wait, according to my parents I was supposed to get my head ‘out of the clouds’. How times have changed. Does anyone really know what the cloud is? By most accounts the term “the cloud” was first introduced broadly by Google in 2006, though its origins can be traced back to a much earlier time. For one view of this [...]
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By: Chris Bethell


Sesame Whitepaper: The Digital Dental Practice

Download the 2014 Dental Market Survey on Digital Marketing and Patient Communications Even though the Internet has dramatically impacted how the business of dentistry is done, only limited timely research studying its impact has been available. This is the reason Sesame Communications commissioned a national study from Dental Products Report, a reputable and experienced research firm and recognized publisher of [...]
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By: Todd Martini


Using Online Patient Communication Tools to Improve Practice Efficiency and Effectiveness

To effectively manage a dental practice for profitability is imperative that you retain relationships with existing patients, reduce no shows, keep schedules full, collect treatment fees, and attract new patients. In order to achieve these operational objectives your practice has likely developed a comprehensive, and perhaps complicated, set of systems to manage your daily activities. This most likely includes systems [...]
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By: Sesame Communications


Help Patients Find Your Practice Online

The Internet may connect us globally, but consumers primarily search for businesses right in their own backyard. Recent studies have shown that 90% of consumers use search engines when looking for local products or services. That said, consumers don’t dig too deeply into search results – 87% of all clicks from organic search-engine traffic go to the first five results. [...]
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By: Sesame Communications


Is Your Facebook Strategy Working?

77% of business-to-consumer companies (like your practice) acquire customers through Facebook. Ever notice how some Facebook posts from dental practices—maybe even a competitor—seem to rack up hundreds of “likes,” shares, and comments with ease? Curious as to how these practices’ brands manage to consistently engage their patients and prospective patients? Studies have shown that the more customers engage with a [...]
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By: Sesame Communications


5 Ways to Use a Healthgrades Enhanced Profile to Drive New Patient Appointments

According to research from Pew Internet, 93% of online activities begin with a search. Health is a popular topic: 72% of Internet users looked online for health related information within the last year. As you may expect, Google dominates search with a market share of about 65%. But Google isn’t the only game in town. Millions of consumers are turning [...]
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Sesame Reminder System is HIPAA and FCC Compliant

You may have heard that several changes to the Federal Communications Commission Regulations (FCC Regulations) implementing the Telephone Consumer Protection Act of 1991 (TCPA) went into effect on October 16th, and you may be wondering how these changes affect the voice and text reminders that Sesame sends on your behalf. As a bit of background, the TCPA restricts the use [...]
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