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Aug
24
map-blog-google

How to Enhance the Presence of Your Dental Practice in Google Maps

Getting top positions on Google Maps for dental searches is the ultimate dream for many dental offices! However, Google has not always been very clear on how to achieve better visibility on Google Maps. Thankfully, Google has become a bit more transparent as to what it takes to gain better visibility on their maps platform and has developed better tools […]
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By: Shaylee Moultray

Aug
04
youtube-1

YouTube Best Practices

In past blogs, you have heard us discuss just how important video is for your increasing your brand’s visibility on networks like Facebook and Instagram, but you may be asking yourself, “Hey, what about YouTube?” You didn’t think we’d leave out the video posting and sharing giant, did you? Let’s dive into some YouTube strategy in today’s blog! There are […]
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By: Ryan Zwiefelhofer

Jul
19
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Lure More New Patients to Your Practice with Pokémon GO

Unless you have been living under a rock the past couple of weeks, you know that Nintendo released the Pokémon GO app and it has taken the world for a spin. If you’re not playing it yourself, you’ve at least heard about it or have seen huge groups of kids on the side of the road staring at their phones […]
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By: Jaime Couden

Jul
13
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Boost Your Practice’s Brand with Instagram

Looking for a great way to expand your content efforts on social media? Look no further, because as you probably already know, Instagram is a wildly popular network with 500 million active users each month. And, if you thought that Instagram was just for taking pictures of delicious meals, adorable pets, and your favorite vacation spots, then it’s time to […]
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By: Ryan Zwiefelhofer

Jun
29
negative reviews

Responding to Negative Reviews

Never has customer feedback been so widely visible and vital for businesses as it is in today’s marketing landscape. The voice of customers can either be your best marketing presence, or it can be the force that severely weakens your brand. Since your online reputation is so critical for your business, we always encourage our members to respond to all […]
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By: Ryan Zwiefelhofer

Jun
09
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Raising Brand Awareness and Engagement on Social Starts in the Office

We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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Mar
29
newsletter-email-template

Responding Responsively: Email Templates

As a Dental/Ortho Sesame member, you’ve made it a priority to maintain the best possible communication between your office and your patients. Email appointment reminders, post-appointment feedback, and financial notifications are effective tools to keep those lines open. But what good is your email if it can’t be read on a smartphone? Understanding Mobile Email Trends Imagine yourself in a […]
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By: Elizabeth Dawson

Feb
05
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Sesame Feature Spotlight: Family Reminders and Message Mapping

Here at Sesame, we want to make sure our Dental/Ortho Sesame Members are utilizing our services to the fullest. Our members have access to a number of powerful features designed to help their practice thrive. Over the next few months we will be spotlighting some of these features, and explaining how they can be utilized. First up: Family Reminders and Message Mapping Family […]
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By: James Johnson

Jan
17
video

Engage Your Facebook Audience with Video

When it comes to social media marketing, it is really important to find great new ways to create content that engages your audience. So how do you find those effective ideas that will draw your patients and potential new patients into your posts? Start by looking at the numbers. According to recently released statistics by Facebook, there are more than […]
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By: Ryan Zwiefelhofer

Dec
16
Naomi Cooper

7 Patient Communication Hacks for the Digital Dental Office

Patient communication is the core of every successful dental practice. Today, most practice management systems come standard with basic patient communication functionality. However, Sesame elevates patient communication to an entirely new level, making it easier and more effective than ever. So whether you’re new to the idea of e-communication or if you’re unsure whether you are fully maximizing the capability […]
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By: Naomi Cooper