Sort By: Date Title

Understanding Google’s New Ranking Rules

There is a great deal of buzz in the online world about the new Google ranking rules that go into effect April 21. Is it time to panic? Will your website disappear from Google? Relax, if you have been following our advice when it comes to dental web pages the big changes should not have much effect on your dental […]
Learn More

By: Larry Emmott, DDS


If You Change My Appointment, Then It’s OK for Me to Change on You!

Broken appointments and last minute cancellations: While you can’t prevent this issue completely, there are things you can do to decrease the frequency of BA’s and last minute changes in your schedule. I had a medical appointment that I’d waited 3 months for; but then they called and changed it. Another 2 months passed (It was for the dreaded annual […]
Learn More

By: Rhonda R. Savage, DDS


Infrastructure and Plumbing

I once heard a speaker who asked his audience what they considered the most significant labor saving invention of their lifetime. Most people were giving answers such as microwaves and dishwashers. Then one old fellow stood up and said all that fancy stuff was fine but in his opinion the most significant invention was indoor plumbing! The point is that […]
Learn More

By: Larry Emmott, DDS


5 Must-Ask Questions When Hiring an SEO Professional

Hiring a professional to manage your online presence is a smart idea but at the same time, it can seem a bit daunting. These days it seems as if everyone is a self-proclaimed “expert”, so it is important to ask the right questions to make sure you are working with a true professional. Question 1: Do they guarantee your website […]
Learn More

By: Naomi Cooper


Search Engine Optimization 101

SEO is the process of increasing a website’s ranking on a search engine’s results page. The idea is that the higher a website appears in the rankings, the more likely people will click through to that site. Search engines, such as Google, Bing and Yahoo, are constantly refining their algorithms, forcing SEO experts to stay on top of the latest […]
Learn More

By: Naomi Cooper


Online Strategies for Building a Loyal and Profitable Patient Community

Having an understanding of the online tools available to your practice is a paramount step towards building and fostering a loyal patient community in today’s fast-paced, digital world. Here at Sesame, our technology and services equip practices so that they can effectively reach and engage their patient base. With the right solutions and online strategies, patients keep appointments, pay their […]
Learn More

By: Ryan Zwiefelhofer


What is Better than a New Patient?

For most dentists marketing is all about “the new patient”. However our existing patients actually have more potential value and should not be neglected. Existing patients already have a relationship with us. They already have a level of trust that makes it easier for them to say yes to proposed treatment. Research indicates that 80% of future revenue will come […]
Learn More

By: Larry Emmott, DDS


Get Your Head (and Practice) in the Cloud

Wait, according to my parents I was supposed to get my head ‘out of the clouds’. How times have changed. Does anyone really know what the cloud is? By most accounts the term “the cloud” was first introduced broadly by Google in 2006, though its origins can be traced back to a much earlier time. For one view of this […]
Learn More

By: Chris Bethell


Sesame Whitepaper: The Digital Dental Practice

Download the 2014 Dental Market Survey on Digital Marketing and Patient Communications Even though the Internet has dramatically impacted how the business of dentistry is done, only limited timely research studying its impact has been available. This is the reason Sesame Communications commissioned a national study from Dental Products Report, a reputable and experienced research firm and recognized publisher of […]
Learn More

By: Todd Martini