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May
12
google-my-business

How to Claim a Local Listing

Citations, Local Directories, Local Listings, Business listings, whatever you call it, it’s important to know it matters. Local Listings are the foundation of your local SEO efforts; without it, Google would not know where your practice is, what services you offer, and ultimately whether or not to show you in the search results. Yet, they are often overlooked or worst […]
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May
04
benefits-blog

The Benefits Of Blogging

There’s a reason why having a blog is now a necessary component for a website. Actually, there are several reasons. Having a blog hosted on your practice’s site can generate a large amount of new patients over time. How does this work? Let’s take a look: With the help of Search Engine Optimization (SEO) and Google Analytics, the content on your […]
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Apr
18
patient-communication

Balancing Effective Patient Communication with Privacy

A key part of the relationship between the dental practice and the patient is trust. A dental practice wants (and has to) make sure that all communications that relate to a patient are as secure as they can be. This applies to everything from the practice website to messages between doctors about a patient. Nowadays, patients are increasingly concerned about […]
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Apr
14
video-blog

Hop On The Video Train

If you haven’t already noticed, video has become the latest and greatest asset when it comes to social media. All of the largest social platforms have hopped on the video train in the last year—quickly focusing their attention on this interactive, and connective strategy. Video is now a core aspect of networks like Facebook, Snapchat, Instagram, and Twitter. So when […]
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Mar
28
whatistrending-1

Trending Topics

Our Social team is always keeping up with the best practices so that we can help our clients stay on track with their social media management. Naturally, a big part of managing your social media comes down to patient retention. How do you keep existing patients engaged with you online? How do you attract new ones? The answer is simple: […]
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Mar
13
seo-blog

SEO Guide To A Google-friendly Site

So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a monthly war with your competition on where you rank. In reality, it is a local campaign that helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are a couple tips from your Sesame […]
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Feb
13
seo-1

Local Listing Rankings in SEO

Do you ever wonder how search engines think? How Google decides where to rank your practice on Google Maps? Well we have the answer; RankBrain. RankBrain is an “artificial intelligence” that attempts to mimic the way humans think. In a digital world where things are changing at lightning speed, search engines are designed to give the best results to the user. It is […]
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By: John Lee

Jan
25
http-ssl

Protecting Your Practice Online

Today’s patients are educated, tech savvy, and expect a certain level of privacy to be maintained when browsing the web. According to the Privacy Rights Clearinghouse, the Healthcare industry experienced a 272% increase in data breaches from 2015 to 2016. So how can you instill a level of trust online equal to what your patients experience while in your office? Start […]
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By: Tyler Carter

Dec
14
optimize

What makes a SOCIAL media campaign successful?

      Your business objectives and social media strategy go hand in hand. When thinking of your business objectives, consider how your social media presence can help you accomplish your goals. Do you want to attain new patients and/or keep existing ones? Would you like to gain more followers on your social pages? Create better relationships with existing patients? Choose […]
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By: Ryan Zwiefelhofer

Dec
13
h

#DIY With Your Own Practice Hashtag

It seems like you can’t go anywhere without seeing a hashtag from movies, television, restaurants, even your local grocery store – they are everywhere. For those of you who don’t know, a hashtag is a simple keyword phrase that is spelled out with no spaces and a pound sign (#) in front of it. For example, a hashtag we use […]
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By: Scott George