When it comes to SEO, you want to make sure that you put relevant and high-quality content on your blog or website to help increase your online presence.
The tips below are a great way to improve your organic rankings via SEO.
Use Relevant Keywords
Although keywords have been around for years, they are still one of the foundations of successful SEO. There are many resources out there that can help practices find the right keywords focusing on the specialties that are offered at your practice.
For example, you do not want to use a “sports dentistry” keyword if you have no content for sports dentistry on your website. You want to focus on what a patient would be searching for before being introduced to your practice.
Optimize Unique Content
The main elements on a webpage that needs optimizing are header tags, the body content, and any images or videos that are used to show patients what is offered at your practice. You want to create content that accurately describes and promotes your business and uses keywords naturally. Tell your audience about the services you provide while staying away from stock content.
We at Sesame offer Unique Content Questionnaires to make this a smooth process for you. When Google displays organic search results for the keywords that the patient has searched, the goal is to drive them to new content – not the same stock content that they have likely seen before.
Building links is a great way to build quality in the eyes of the search engines. When search engines crawl pages on the web they decide if a page has enough sufficient quality content to be ranked well for relevant keywords. When making this determination, the search engines do not just look at the content of the page but also the number of links pointing to that page from external websites and the quality of those external websites.
The more high-quality websites that link to you, the more likely you are to rank well in search results. When great websites link to you it indicates to the algorithms used by the search engines that you are an authority for a given subject matter. That helps improve rankings because the search engines ultimately want to place search results that are highly relevant to a person’s search query towards the top of their rankings.
Do you have additional SEO-related questions? Please feel free to Contact Us and we’ll be happy to chat!
—Aliah Rasmusson, SEO Specialist, Sesame Communications