So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a constant battle with your competition for rankings positioning. In reality, a local campaign helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are some tips from the Sesame SEO Team on how to focus on your patient’s needs while achieving the Google-friendly site you want!
Create Unique Content
Google recognizes unique content and, if your content is unique, typically ranks you higher within its search results. They said it themselves! Unique content goes a long way with prospective patients as well. They want to know what treatment plans you provide, and a bit about your practice and its experience, which ultimately helps them decide whether your practice is the right fit for them.
Our SEO team wants to help you create personalized content for all your services and has made easy-to-fill-out questionnaires to simplify the process. All we ask is that you write at least 3-4 sentences per question for substantial content. You will also have the ability to add new photos and videos to your site.
Link Building is Key
Link building is the process of acquiring links from other websites that direct them to your own. A link is a way for users to navigate between pages online. Acquiring backlinks from websites will not only naturally transition potential patients to your website, but also allow search engines to gather information about your practice.
Google My Business
Your Google My Business listing appears in the Maps section of Google Search Results. To maximize the potential of your Google listings appearing in Maps, the Sesame SEO Team helps practices complete their business details and acts as a resource for ideas utilizing the Posts section, encouraging patients to leave reviews and how to complete the photo requirements.
Be Consistent and Accessible
For our Members who utilize the Sesame SEO service, we will do this internally for you! Once a month we analyze and implement optimization of your site’s information on over 100+ directory listings. During our interactions with your practice, the SEO team will recommend ways to optimize a website’s accessibility internally or externally as well. That means helping with the direction of a site’s information on your website, a community website or social media platform. Consistency is a key trait for a business wanting to be found.
SEO is an important part of solidifying your online presence as a business. Don’t neglect it! Contact the SEO Team directly to learn more about additional ways to make your website Google-friendly or for help with ways to improve your link building and create unique content for your practice.
—Rebekah McBride, Senior SEO Specialist, Sesame Communications