What is Search Engine Optimization?

“The key to higher rankings is making sure your website has the right ingredients the search engines need for their recipes.”

What is SEO? Sure, you’ve heard the phrase around and know that it has something to do with making your website show up more in Google, but how exactly does it work?

This question gets asked all the time, and our friends over at Search Engine Land have put together this terrific three minute video entitled “What is Search Engine Optimization / SEO In 3 Minutes”


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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!