There’s probably no doubt in your mind that you consistently give five-star service to your patients during every visit. The question is, does the internet know that? What about a prospective patient who is looking for their next dentist through Google, Facebook, or Yelp?
We live in an age where almost everyone takes to the internet to find the best of everything. The best restaurants in the city, the best television for their living room, or the best trails to hike. The internet is a great resource for finding a moderately unbiased opinion of what’s worth investing time and money in.
That being said, generating online reviews for your practice is especially important these days so that prospective patients can learn about how great you are.The best way to stand out online is to have a profile (Google, Facebook, and/or Yelp account) with multiple patient reviews. Having a five star ranking can goa long way when it comes to persuading someone to choose your practice over someone else’s.
Providing great service is the easy part, the difficult part is getting your satisfied patients to leave a review online. Here are a few ways to get your patients to spread the good word about your business:
- Dangle the carrot – Incentivizing your patients to leave a review can be helpful. For example, if someone leaves a review, you can put their name in a hat and enter them in a drawing for a gift card to a local coffee shop or any other prize of your choosing.
- Staff stars – Incentivize your staff. Maybe buy lunch for the team if your practice gets a certain amount of reviews within a set time frame.
- Window dressing – Make a sign to put on your window that tells patients to leave a review if they loved the service you provided.
- Y’all come back now, you hear? – As your patient is scheduling their next appointment, mention how great it would be to get a review from them online. This works really well with patients that have a good rapport with you and have been going to your office for years.
When it comes to your brand image, being online is simply a portion of the battle. It’s one thing to tell prospective patients how great you are online, but having satisfied patients tell others how great your practice is will help take your online presence to the next level.
If you have questions about how to generate online reviews, our Sesame Social team is here to help!