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Feb
05

The Power of Text Messaging

In a world where everyone is constantly on the go, fewer and fewer people are going out of their way to speak to somebody at length on the phone. Personally, if I am on the phone, I am either in trouble with someone, I am paying for a service, or I’m scheduling an appointment. There are a lot of patients that, like me, either do not want to talk on the phone or don’t have the time to. Thankfully, this can all be handled in a more efficient manner by being able  to text your patients as a way to communicate with them about their appointments!

Text messaging by the numbers:

  • According to Mobile Marketing Watch, there are nearly  seven billion mobile subscribers nationwide. That is about 95.5% of the world’s population. There is a good chance that about 90% of that seven  billion are more than likely to check a text on their phone rather than answer it when it rings.
  • If you’re still not convinced,  Connect Mogul  states that 90% of all SMS messages are checked within three minutes. If you text them, they will read and reply.
  • Ever wish that you could text a business? Ring Central says that 78% of the people they surveyed want to have a text conversation with a business rather than wait on hold for the next available representative.

As you can see, it’s far from being simply a generational gap anymore. Texting is not only a way that teens and millennials communicate, it’s the way just about all of us communicate. It’s quick, convenient, and in most cases easier to respond to than a phone call.

Two-way text messaging is included with our Dental or Ortho Sesame service. Two-way texting allows patients to text your office and let you know whether they’ll be late for an appointment or need to cancel. It’s a lot easier than calling, waiting on hold, hoping you end up at the right department, and waiting longer. This also gives you the opportunity to get a quick response from a patient who might be wrapped up in life and unable to answer their phone.

If you have any questions about two-way messaging or our patient login portal, contact your Sesame Account Manager today!

—Scott George, Marketing Coordinator, Sesame Communications

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Sesame is an industry leader in integrated, cloud-based dental marketing and patient-engagement solution designed exclusively for dentistry. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Dental Sesame and Ortho Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important — your patients!