In a world where everyone is constantly on the go, fewer and fewer people are going out of their way to speak to somebody at length on the phone. Personally, if I am on the phone, I am either in trouble with someone, I am paying for a service, or I’m scheduling an appointment. There are a lot of patients that, like me, either do not want to talk on the phone or don’t have the time to. Thankfully, this can all be handled in a more efficient manner by being able to text your patients as a way to communicate with them about their appointments!
Text messaging by the numbers:
- According to Mobile Marketing Watch, there are nearly seven billion mobile subscribers nationwide. That is about 95.5% of the world’s population. There is a good chance that about 90% of that seven billion are more than likely to check a text on their phone rather than answer it when it rings.
- If you’re still not convinced, Connect Mogul states that 90% of all SMS messages are checked within three minutes. If you text them, they will read and reply.
- Ever wish that you could text a business? Ring Central says that 78% of the people they surveyed want to have a text conversation with a business rather than wait on hold for the next available representative.
As you can see, it’s far from being simply a generational gap anymore. Texting is not only a way that teens and millennials communicate, it’s the way just about all of us communicate. It’s quick, convenient, and in most cases easier to respond to than a phone call.
Two-way text messaging is included with our Dental or Ortho Sesame service. Two-way texting allows patients to text your office and let you know whether they’ll be late for an appointment or need to cancel. It’s a lot easier than calling, waiting on hold, hoping you end up at the right department, and waiting longer. This also gives you the opportunity to get a quick response from a patient who might be wrapped up in life and unable to answer their phone.
If you have any questions about two-way messaging or our patient login portal, contact your Sesame Account Manager today!
—Scott George, Marketing Coordinator, Sesame Communications