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New Instagram Features Your Practice Can Utilize

New Instagram Features to Use

One of the most challenging aspects of social media management is keeping track of the ever-evolving trends and updates within the different platforms. Being an up-to-date social media user is crucial for staying relevant to your followers. 

In this post, I’ll go over the latest features Instagram has rolled out over the last few months and how you can use them to your advantage. Keep reading! 



Instagram has a knack for mimicking successful parts of a competitor’s app and incorporating it into their own. Instagram’s latest “Reels” feature is no exemption. You will notice it’s a direct replica of the latest popular video App “TikTok”. 

Reels allows users to create short 15 second videos. You can also browse Reels made by other users from your Instagram main feed by selecting the movie icon on the bottom row. Once you are watching, get inspired and create your own by selecting the camera icon in the upper right corner. You can add music and use various filters to make your Reel extra eye-catching. Don’t have time to make your own Reels? You can share your favorite Reels to your Instagram Stories!


New Instagram Fonts on Stories

If you need a quick rundown on what Instagram stories are and how to post them check out our blog post here

In addition to the fonts already in use on Instagram’s Stories, they recently added four more fonts to choose from to make your story pop. The new stylish fonts are: 

  • Serif in Regular and Cursive: A classic font choice. 
  • Sans-Serif: A bold easy to read font. 
  • An Editorial Inspired Font: Give your Instagram stories more of an edge with this font pick! 
  • Comic Sans: A playful favorite! 


Pin Comments Option Now Available to Everyone

Another new feature Instagram recently rolled out is the option to pin a comment at the top of a photo’s comment section. If there’s a comment you want to highlight, slide the comment to the left and select the pin icon. You can choose up to three different comments! 

This is a great way to connect with your followers and make them feel like a special part of your online community. 


We hope you feel motivated to get on Instagram and explore all the different ways you can get creative! Please contact us if you have any related questions.


—Jennie Rogers, Social Media Specialist 2, Sesame Communications

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!