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How to Maximize Promotions via Social Media

Social Media Content Best Practices

Are you looking to start promoting your services on your social media profiles? Well, you’ve come to the right blog post! Keep reading to learn about things you can do to get started on your campaigns.

I will cover organic (free) strategies that your practice can utilize to promote your services. These strategies will generate traffic to your website in natural ways and will work towards the goal of improving brand awareness. 

Social Media Content Suggestions for Practices

Running Virtual Contests

Running contests online is a highly underrated marketing option. They are a great and subtle way to promote your services without advertising them. By running a contest on your social platforms, you’ll be able to drive your audience’s attention directly towards your offerings.

Choosing things such as liking, commenting, and following to be entered into a giveaway will also help increase engagement numbers! Are you a Sesame Social Member? If so, you can easily set up a contest within our social tool platform and manage it all from there. While Sesame does not offer any sort of service to manage contests, we can help you get started by creating a graphic for you.

Setting up Promotional Codes

Offering promo codes to your followers is another great, and free, option for promoting your services via social media. Not only can you generate more sales, but if customers see that you are periodically running promotions on your social media profiles, it will help keep them engaged.

Of course, there are many different types of promotional codes. However, customers tend to respond best to personalized ones. Birthday or anniversary promo codes are one of the most popular options. For example, you can offer a pricing incentive for patients who reach a milestone visit. 

Share Creative and Visual Content

Engagement is an important part of success on social media platforms. Part of the engagement process entails creating and posting images, videos, and other visual content of your services on different social networks to help drive more online visibility for your practice.

As a reminder, you want your content to be visually appealing and aesthetically pleasing but also engaging. Test different ideas to find new and creative ways to promote your services.  

Utilizing User-Generated Content

User-generated content (UGC) is exactly as it sounds – it is content created by patients and followers that pertains to your practice. 

The biggest benefit to UGC is the trust you will build from your clientele. See, a lot of UGC comes with positive opinions about a service or a practice. When people make informed decisions about which practice to trust, they feel more comfortable knowing about the experience of other patients rather than being influenced by advertisements. 


Now that we’ve taken a look at a few examples to maximize your promotions on social media, it’s time for you to get out there and get started! Each of these options is a piece of the puzzle and by piecing together multiple strategies you will help position your practice to reach your ideal audiences online. 


—Marie Dubray, Social Media Specialist, Sesame Communications

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!