Exploring Top Performing Social Media Post Formats

Most Effective Types of Social Media Posts

Social media can be challenging. The field is growing quickly, and with constant growth comes regular change. Finding your groove on social media takes time, practice, and patience. 

Best practices can be frustrating because what works for other businesses and audiences may not work for yours. However, there are 4 types of posts that are sure to perform well and boost engagement across all of your social media platforms.

1. Giveaways

Free is fun! Contests and giveaways are a great marketing tactic because people love free items, and you can offer the chance to win at no cost to them. Encourage entrants to enter your giveaway by liking the post, following your account, tagging friends, or sharing your post. At the click of a button, you can see an increase in followers, reach, and engagement!

2. Infographics

Eye-catching images, bright colors, and easy-to-digest information are the key to getting your audience’s attention and keeping it. Teachable information goes a long way because it adds value to your social accounts. Be sure to fact check and only post information relative to your practice, but the more creative, the better!

3. Behind the Scenes Photos of Your Staff and Community

The most essential, and easiest, way to gain a loyal following is to be authentic and tell a story. Storytelling paints a picture of your company culture and values while humanizing your staff and customers. By sharing a story and creating an authentic brand, your audience will earn your trust both online and in-person.

4. User-Generated Content

Finally, show love for your followers and customers by sharing their posts to your page. Posting user-generated content, such as photos you have been tagged in, sends the message that your audience is loved and cared for. This further solidifies your brand’s authenticity. Plus, patients are more likely to share your content with their friends and family when they are featured in it! Just be sure to ask permission and give credit in the photo caption.


Are you in need of further posting ideas? If so, feel free to contact the Sesame Social Team and we’ll be happy to help!


—Kai Eldridge, Social Media Strategist, Sesame Communications 

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!