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Creating Engaging Instagram Content

Creating Compelling Instagram Content

In recent years, Instagram has skyrocketed in popularity to become one of the most visited and influential social media networks. 

According to recent reports, there are on average over 500 million active users on Instagram every day. When it comes to Instagram, it is important your audience is connected and engaged with your practice. Now more than ever, it is essential to create content your followers want to interact and engage with.  

Be an Expert   

Instagram is all about showing off your office’s unique personality. Your followers are following you for a reason – they want to see updates from your office and staff! Posting in-office updates can help you become a trusted expert in your community. Genuine posts coming from trusted experts can be both informative and fun! 

Another tip is to ask questions. They can be as simple as “what kind of toothpaste do you prefer?” Trying to start conversations online will typically result in increased engagement. 

Keep it Simple  

When it comes to photos for Instagram, the goal is for all your content to be thoughtful, high quality, engaging, and consistent with your brand. Clean, simple, and well-lighted content tends to encourage more engagement out of your followers. Don’t overthink it! Finding a spot in the office that’s well-lit and has a simple background will go a long way towards making your photos look more professional. 


Play around with different forms of media on Instagram. Quick videos and GIFs can be attention-grabbing and result in increased engagement. 

A simple video of the doctor giving a tutorial or an occasional patient testimonial can be an easy way to connect with your followers on a more personal level. Also, don’t forget about Instagram Stories! They are quick videos and photos that disappear after 24-hours that help highlight office happenings in a unique way to drive engagement. 


Patients follow you on Instagram to keep up with the ongoings of your office. While the Sesame Social Team may be providing you with regular quality posts, the superstar pieces (the ones we typically see get the most organic engagement) often come from you. Take risks, try new things, and most importantly – have fun with it!  


—Tyler Harris, Lead Social Media Specialist, Sesame Communications

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!