Utilizing social media to stay in touch with your patients outside of the office is essential for not only keeping them in the loop on your latest updates but also for establishing a strong and loyal fan base.
In this blog post, I will cover 3 ways in which you can easily become a better community builder all while helping your social media channels flourish.
Engage Your Community
The foundation of every social media profile is its content. Garner positive interactions by creating content that sparks a conversation, makes your community want to learn more, and lets your community participate by commenting or even sharing your content onto their own social media profiles.
Besides fun and informative content, your community wants to see more of you and your amazing team. The more personable your content is, the more your community will feel like a part of your office. Why does engageable content matter? It’s not just about the “likes” – content that has strong engagement is more likely to be seen on Facebook and Instagram by your community.
Monitor Your Online Community
Customer service matters online now more than ever. Keeping on the pulse of the activity across your social media channels is essential for maintaining happy customers and driving solid performance metrics. By actively monitoring your social media channels for comments and messages you can help your content rank favorably on your community’s news feeds. Your response time to comments factors into how well your content performs overall.
You should also monitor your Facebook Business Page for both positive and negative reviews left by patients. Responding to reviews is a great way to show appreciation for positive feedback and it helps solve problems if negative feedback is given.
Show Your Appreciation
Remember to express gratitude to your patients online! Everyone loves a sign of appreciation now and then. Incorporating regular content that thanks your patients is a great way to do just that. Showing appreciation can also be demonstrated in your response time to comments and messages as discussed above.
Connecting with your community online is a crucial element of your social media marketing strategy. Start envisioning your social media channels as an extension of your office. The information you share in addition to how well you perform customer service matters just as much as when you see patients in person!
—Jennie Rogers, Social Media Specialist 2, Sesame Communications