Writing and maintaining a blog for your website may seem like a daunting task at first. Rest assured, your efforts won’t go unrewarded!
Frequently creating consistent content for your blog benefits your website and aids in growing an audience that is actively engaged with you online. A successful blog post should be rich in keywords, stay topical and relevant, have a recognizable voice, and be easily sharable to your social media profiles.
As a follow-up to our our recent 3 Tips For Writing Great Blog Posts piece, in this post I’ll share with you some best practices to help vanquish your blog fears and get your creative thoughts flowing.
Choosing a Blog Post Topic
The first step is to determine what you want to discuss in a blog post. As a healthcare provider there are a ton of different subjects you can dive into! To get started, try writing up a list of posts you could write like “A Guide to a Successful Daily Oral Care Routine”, “Monthly Office News”, “Picking a Toothpaste That Works For You”, and such. Creating a blog roadmap for yourself can help you stay organized and on track.
If you’re struggling to come up with ideas check out the post we created covering free tools for generating blog post ideas.
Finding Your Voice
Crafting a brand voice that is both strong and recognizable is crucial. Sticking with subjects in your area of expertise cultivates authority in your voice and creates trust from your audience. The tricky part is not sounding too formal. To combat the formal writing tendency, imagine you are speaking to someone you are comfortable with while writing.
Sharing With Your Audience
Remember to share your posts to your Facebook and Twitter profiles after they’ve been launched with a short caption that prompts the reader to click the link, read more, and share to their own social media platforms. Doing so will promote engagement with your social media audience and help build your online presence and develop a devoted community.
Following these 3 best practice tips in addition to the ones covered in our previous post will help you craft a great blog post every time. The end product should be a blog post that’s engaging, aids in getting your practice visibility in search results, and leaves your audience with information about you and your practice that will encourage them to return for more related content in the future. Happy writing!
—Jennie Rogers, Social Media Specialist 2, Sesame Communications