3 Facebook Business Page Best Practices

Facebook Business Profiles Optimization Recs


Setting up your practice’s Facebook page wasn’t too complicated, was it? The real challenge is in continuing to maintain it while appealing to people to like your page.

Are you in need of some Facebook profile optimization tips? If so, keep reading!  


Enable Reviews

Reviews are often a great tool to have on your Facebook page. They are frequently a critical factor that prospective patients keep in mind before choosing to engage with your practice. Because of the visibility that Facebook offers to businesses of all sizes, reviews can help aid in generating new business for your practice.

To enable reviews on your Facebook page, follow the steps below:

  1. Log into Facebook with your Admin profile
  2. Navigate to your practice’s Facebook page
  3. On the left-hand side, there will be a “Settings” tab you will click on 
  4. Click on “Templates and Tabs”
  5. Toggle on the Reviews

Currently, Facebook is in the process of changing its pages and these steps may be different with the New Page Experience. If you have any questions or run into any issues to enable your reviews, reach out to our social team.

Consistent and Clean Branding

Branding is very important for your practice. When you begin to market your practice, you will want your branding to be consistent and clean. This will allow your practice to be easily recognizable across all digital and traditional channels, generating a bigger impact on your audience. It will also show that you have credibility in your industry, and you will easily be able to convey your message.

For Facebook purposes, we suggest creating a logo for your practice and using it as the profile photo for your Facebook page. Make sure that the name of your Facebook page is the name of your practice. For your cover photo, we suggest using something representative of the practice or of the team to humanize the page. However, only use photos of the highest quality as looking professional is a necessity. 

Don’t forget, if you have the Sesame social service you can also add your logo frames, located in the social tool, to any of your photos to upload to Facebook.

Thorough “About” Section

The “About” section is one of the most visited areas on a business’ Facebook page. It tells your story, describes who you are, what you do, and explains your mission.

Don’t neglect the “About” section. Make sure to add in the basic information about your practice. Things such as contact information, hours, pricing, address, etc. should be included. We also suggest that you add in a small snippet about the doctor and practice so prospective patients can get a  better idea of the practice in general.

You can even add in testimonials from happy clients or milestones that are worth highlighting. Just make sure to include strong keywords that relate to your business and services so people can easily find you when searching with Facebook.


Thanks for reading. If you are looking for even more best practices for your Facebook page, reach out to our social team and they will happily evaluate your page to ensure you have everything you need!


—Marie Dubray, Social Media Specialist, Sesame Communications

Learn More About Sesame

request a demo

Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!