Last week, Sesame Director of Business Development, Rachel Mele, gave a presentation to the attendees of the 2011 Greater Philadelphia Society of Orthodontists annual meeting. Her lecture topic focused on using SEO, social media, and online marketing to get found by prospective patients. Rachel’s presentation offered attendees actionable tips and strategies to take back to their practices the very next day to implement. The lecture was a huge success, and as Dr. Mark Mele of the GPSO noted, he hadn’t seen a more packed house for a presentation in his twelve years with the organization. Great work Rachel! Below are two videos from current officers of the GPSO, Dr. Michael Roth, president, and Dr. Mark Mele, secretary-treasurer. Check them out!