Feb
23
Practices today spend a great deal of attention, time and resources on marketing to secure new patients. Though this is an effective and valid strategy, practices often overlook the gold mine that already exists. All practices have patients with diagnosed and incomplete treatment plans, as well as patients who have fallen out of the Recare system. Conservative statistics tell us […]
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Oct
21
For the past two decades promoting your brand on the Internet was synonymous with creating a practice website. However, a dramatic increase in competition for new patients and the sophistication of consumers means a single point of online brand development is no longer sufficient to drive practice success in your local community. This Guide to Practice Success details four marketing […]
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Sep
10
Sesame conducted a study to measure the impact of Healthgrades Enhanced Profiles, available from Sesame Communications, on dental practice appointment volume. The research examined the year-over-year performance over a three month period in 2013 and 2014 using a test group of practices with a Healthgrades Enhanced Profile versus a control group without a Healthgrades Enhanced Profile. The analysis showed that […]
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Aug
11
“Upgrading to a Healthgrades Enhanced Profile from Sesame has been the best use of my marketing dollars bar none!”
– Dr. Sarah Jockin, DDS Continue reading »
Aug
05
Online patient reviews are a top of mind concern for dentists, since they significantly impact practice success. Reviews not only affect prospective patients’ perceptions of your practice, they also impact your overall online reputation in your local community. This Sesame Guide to Practice Success provides five simple rules for dealing with online patient reviews and protecting your online reputation.
Jun
30
The current research study found 78% of dentists have some type of practice website. The majority adoption of a website in dental practices is just one of the findings from a national study on digital marketing brand awareness and use commissioned by Sesame Communications and administered by Dental Products Report in April 2014. This study explored the preferences, priorities and […]
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Jun
26
Digital patient engagement platforms (sometimes referred to as ‘patient login’ systems) provide a suite of functionality to digitally communicate and interact with patients. Sophisticated platforms include automated appointment reminders (via text, email and phone) as well as other powerful functionality such as post-appointment surveys, e-newsletters, online financial reminders, online bill pay, 24-7 patient access to all their records from any […]
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Jun
26
Digital patient engagement platforms (sometimes referred to as ‘patient login’ systems) provide a suite of functionality to digitally communicate and interact with patients. Sophisticated platforms include automated appointment reminders (via text, email and phone) as well as other powerful functionality such as post-appointment surveys, e-newsletters, online financial reminders, online bill pay, 24-7 patient access to all their records from any […]
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May
29
2014 Dental Market Survey – Digital Marketing and Patient Communications The Internet has become a powerful global game changer, impacting how businesses interact with their market and transact their services. Dentistry has not been immune to the profound effect the digital world has had on how local enterprises market and grow their businesses. Even though the Internet has dramatically impacted […]
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May
28
Ever notice how some Facebook posts from dental practices—maybe even a competitor—seem to rack up hundreds of “likes,” shares, and comments with ease? Curious as to how these practices’ brands manage to consistently engage their patients and prospective patients? Download the FREE Sesame GPS: “5 Types of Facebook Content That Will Drive Patient Engagement and Loyalty for Your Dental Practice” […]
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