Sesame Communications Announces Additions to Executive Leadership Team

SEATTLE, WA — August 15, 2013 — Sesame Communications, the leading provider of cloud-based solutions that help dental and orthodontic practices accelerate new patient acquisition, build patient loyalty and transform the patient experience, announced they have made two key additions to their executive team: Chris Bethell as Vice President of Marketing, and Ryan Anderson as Vice President of Sales.

Chris Bethell leads all strategic marketing, demand generation and brand expansion efforts for Sesame Communications. He brings more than 25 years of marketing and management experience within the technology and healthcare sectors. Bethell previously served as Vice President of Marketing for Quantros, a leading SaaS provider of solutions to improve healthcare safety and quality. Bethell has also held senior management positions at Findlaw, Cadence Design Systems, and Synopsys. Bethell began his career at Apple Computer, where he spent more than seven years in various senior project management roles. He holds a Bachelor of Science degree in Organizational Behavior from the University of San Francisco.

“We are delighted to welcome to our executive team an experienced and highly-skilled leader in Chris Bethell,” said Diana P. Friedman, Chief Executive Officer of Sesame Communications. “Chris brings a wealth of experience in marketing strategy, demand generation and corporate leadership within high growth organizations. Combined with his background in healthcare and technology, he is an ideal choice to help Sesame thrive in the dental and orthodontics industries.”

Ryan Anderson leads sales and sales strategy for Sesame. Anderson is a recognized expert in building and scaling corporate sales organizations from scratch to support fast expansion. He has helped build multi-million dollar sales channels at multiple Pacific Northwest tech companies. Over the past 13 years, Anderson has held senior leadership positions at Market Leader (formerly and DataSphere Technologies, two of North America’s fastest-growing technology companies. Both organizations achieved profitability and breakthrough levels of revenue growth during his leadership. Anderson holds a Bachelor of Arts in Speech Communication from the University of Washington.

“Ryan’s extensive experience building and managing winning sales cultures, and his passion for developing future sales leaders, will be a tremendous asset for Sesame,” said Friedman. ”As we continue to expand our platform of patient acquisition and retention solutions for dental and orthodontic practices, we are confident Ryan will help drive sales growth while maintaining the high level of consultative support our clients have come to expect.”

About Sesame Communications
Sesame Communications helps dental and orthodontic practices harness the power of the Internet to accelerate new patient acquisition, build patient loyalty and transform the patient experience. The company supports thousands of practices in their efforts to grow and thrive in the digital age. The Sesame 24-7 Patient Engagement Management system provides an end-to-end, HIPAA-compliant suite of solutions tailored to the unique and specific needs of dentistry. An Inc. 500|5000 and Deloitte Technology Fast 500™ company, Sesame is recognized as one of the fastest growing technology companies in the United States. For more information about Sesame, visit or call 877.633.5193.

Media Contact:
Chris Bethell
Sesame Communications
Vice President of Marketing