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3 reasons you need to re-evaluate your digital marketing strategy
In a study conducted by Sesame Communications, 93% of patients stated it was more convenient to find answers online compared to calling the office.1 Given this preference and the rapidly evolving Internet technologies (e.g., smartphone and tablet adoption) and options for finding orthodontists outside Google searches, it’s likely that the online marketing strategies your practice deployed even 12 months ago may be outdated.