A national market research study conducted by Sesame Communications, in partnership with Resolution Research, revealed key characteristics that determine if the experience a viewer has on your dental website would attract them to your dental practice. Our unprecedented study reveals you have less than 90 seconds to engage a prospective patient and persuade them to further explore your dental website.
Other key findings include:
- The words used most often to describe those dental websites that elicited the most positive feedback from study participants were “warm,” “friendly,” and “family-oriented.”
- The right photographs and other graphic elements are huge drivers in conveying the warm and friendly attitude you’re seeking to communicate.
- Not only can your dental website advocate your philosophy and approach to dental care, it is also the place to begin building relationships and engendering patient loyalty.
Based on these findings, Sesame Communications developed a system to measure the Top Patient Appeal Rating of a website that evaluates 25 factors determined to make the difference between bringing new patients into your dental practice or sending them elsewhere. Sesame not only helps you assess your website’s Top Patient Appeal Rating but also measures the effectiveness of your current website user experience.
See for yourself how a Top Patient Appeal Rated™ website design can improve the online effectiveness of your dental practice brand with either a Sesame Designed Site™ or a Premium Sesame Designed Site™.