Guest Expert Webinars
For Sesame Members and Guests
February 2012 Webinars
Crafting Your Practice’s Social Media Calendar
with Naomi Cooper, CMC of Pride Institute
With all of the new types of electronic communication available to today’s dental practice, it’s easy to feel a little intimidated about staying organized, not to mention constantly coming up with relevant and compelling blog posts, tweets and Facebook status updates year-round. If you’ve ever wondered how to plan out your social media calendar or how to get over your writer’s block and consistently generate fun and interesting ideas for your social media profiles, this is the Webinar for you.
In this practical, hands-on session, marketing and social media expert Naomi Cooper, who serves as Chief Marketing Consultant for Pride Institute and has over ten years of experience helping dental practices market themselves to patients, will provide useful tips and strategies for consistently producing practical, useable Social Media posts, plus other important content such as YouTube videos and e-newsletter articles.
February 9, 2012
10:00 a.m. Pacific
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How Do I Get On That Google Map?
with Marcy Przelomiec, Sesame Territory Manager
Even simple searches can give prospective patients countless pages of results. No matter what you call it – Google Local, Google Maps, Google Business Listings, Google Place Pages, or “that map on Google” – it is important that your practice be listed and pop up in the top pages of results. Let us walk you through what Google Local is, why it is important, and next steps to get your practice listed and found.
February 15, 2012 10:00 a.m. Pacific
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with Dr. Larry Emmott, Emmott on Technology, Inc
Is it really possible to go paperless? YES. The first step in developing a successful high tech office is creating a technology infrastructure. Dr. Emmott will show you why a paperless dental record has value and give step by step instructions on how to go paperless. You will learn the 7 essentials that need to be in place before you get started, 4 ways to digitize stuff, and front deskless workflow. There is even a budget and financial analysis that shows how your current paper system is costing you over $40,000!
February 28, 2012 9:00 a.m. Pacific
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