Target the prospective patients you want in your practice.
Forty percent of search users click on paid search results; if prospective patients don’t see you at the top, there’s a good chance they’ll head to your competition.
Sesame Search Engine Marketing (SEM), also known as pay-per-click (PPC) advertising, makes sure your practice is visible when prospective patients in your area search on specific words and terms by delivering customized advertising campaigns on major search engines like Google, Bing, and Yahoo! to keep you at the top of the search engine results page.
Customized Advertising Campaigns
Your dental SEM team will personalize your search engine advertising campaign by creating ad copy relevant to the market, determining which keywords to use (based on our feedback and review of site), refining ad copy until we have a good keyword set and quality score, and consistently monitoring ad copy for ongoing quality scores.
Targeted Key Geographic Locations
Sesame SEM spotlights key geographic locations for services and treatments relevant to your practice and prospective patients. We recommend not targeting farther than a ten-mile (16 kilometer) radius of your physical location, though we can target farther upon request.
Tailored Monthly Budget
With Sesame SEM, you tailor your budget to meet the demands of your competitive search area. Start with a minimum of $300 and go as high as you like.
ROI Measurement with First Call™
Keep track of your Return on Investment (ROI). Sesame SEM includes Sesame First Call, which measures the success of pay-per-click telephone responses. With a custom telephone number for each campaign, easily monitor new patient calls via an intuitive dashboard and a monthly report. Each caller indicates whether they are a new or existing patient and every call is recorded, allowing you to gauge the success of your AdWord campaign.
Monthly Performance Reports
Your dental SEO team will analyze and optimize your site each month, ensuring that you are well-represented in both organic and local search engine results. You can review your website’s progress with an easy-to-understand report which includes phone calls into the practice, ranking data for 20 keywords, website traffic volume analysis, referrals to your website, and more! You’ll also be able to track what your patients are posting about you with a monthly recap of your online practice reviews.