SEATTLE, WA — May 1, 2012 — Sesame Communications, the leading provider of online patient communication and engagement tools for the dental industry, today announced the launch of Sesame Sweepstakes, a turnkey contest and sweepstakes service that leverages Facebook and other social networks to run online patient promotions for practices.
Sesame Sweepstakes is designed to help practices grow their social media community through word of mouth referrals, extending their reach to their patients’ social media circles to help their practice connect with new prospective patients. A recent study conducted by Sesame found that the average practice increased their Facebook likes by 217% (more than triple) over the course of a single sweepstake promotion. In addition, the same study saw practices average 15 new Facebook patient recommendations from campaign. These trusted referrals work throughout the Facebook community to boost practice visibility and drive new patient appointments.
“Sesame Sweepstakes is a powerful new tool for dental practices to increase patient engagement,” said Diana Friedman, Chief Executive Officer of Sesame Communications. “This service is a significant game changer in how quickly practices can build their online social network through word of mouth referrals, obtain new patients, and engage existing and inactive patients helping to ensure they stay in compliance with their care plans.”
Sesame is currently the only technology company within dentistry to offer comprehensive integration between patient data and contest platforms. Sesame Sweepstakes also features an exclusive Facebook Recommendation Plugin, allowing practices to collect and group their recommendations into one powerful location.
The Sesame platform takes care of all the finite details of the campaign including compliance with Facebook guidelines, local and state regulations, promotional email blasts and newsletters to existing patients, campaign designed landing pages, capturing of entrant contact details, and more.
The practice stays informed on the progress of their campaign every step of the way with detailed reporting on all entrants (including the status on existing, inactive and prospective patient participation), along with daily reporting of all call requests from entrants.