Diana Friedman MA, MBA

Chief Executive Officer

As CEO of Sesame Communications, Diana defines the company’s strategic direction and its ongoing transformation into a high growth, cloud based SaaS enterprise. She is also a member of the Sesame Communications Board of Directors.

Diana brings a 20 year track record of success leading the launch of innovative technologies and fortifying brand positioning for companies in the dental professional and consumer markets. Prior to joining Sesame, Diana held senior management roles at Novalar Pharmaceuticals, Philips Sonicare and Levin Group. She also served as a senior market development consultant to top tier companies within the dental sector.

Diana holds an MBA in Management and Marketing and an MA in Sociology from Arizona State University. She serves on the Board of Directors of the Dental Trade Alliance Foundation as well as the Seattle Symphony.


Frank Fite

General Manager

Frank has 30 years of leadership experience in the technology industry at companies large and small. Most recently, he was one of three industry experts chosen to oversee the Microsoft anti-trust settlement, co-founding a company that developed Linux-based communications software to integrate with Windows. Earlier, Frank was the President/CTO of Nimble Technologies, an enterprise software start-up, and the General Manager of the Windows CE team at Microsoft, managing a multi-million dollar OS business. Frank started his career at Bell Laboratories. He has an MS in Computer Engineering from Stanford University and a BE in Computer Science and Electrical Engineering from Vanderbilt University.

News & Press Releases

Internet Brands Acquires Sesame Communications

Internet Brands today announced that it has acquired Seattle-based Sesame Communications, a leading provider of cloud-based patient engagement and digital marketing solutions for the dental and orthodontic industries.

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