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Presented by: Laura Nadler

Search Engine Optimization and Search Engine Marketing can be a difficult concept to grasp. Both terms are used interchangeably, which makes things confusing. For your practice, it is important to understand the difference between SEO vs. SEM and that they are, in fact, different.

This webinar will help you distinguish between SEO and SEM by describing functions of both, associated costs and questions you should ask a potential provider.


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Sesame is an industry leader in integrated, cloud-based dental marketing and patient-engagement solution designed exclusively for dentistry. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Dental Sesame and Ortho Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important — your patients!