Sesame Communications announces results of 2014 national research study on the digital marketing priorities of dental care providers.
SEATTLE, WA — April 17, 2014 — Sesame Communications, the leading provider of cloud-based solutions to help dental practices accelerate new patient acquisition and build patient loyalty, today announced the results of a 2014 national research study of dental care providers on the digital marketing priorities they see as critical to their overall marketing strategy. The study was conducted in February 2014 and included 213 dental professionals.
Key findings from this national dental care provider study include:
- 96.9% regard their ranking on Healthgrades.com as important to their practice
- 85.5% believe automated reminders are important to practice success.
- 82% state their website is important to their practice success.
- 65.7% consider SEO important to their practice success.
- More than half stated their practices received patient payments faster when an online payment system is available as part of a patient login system.
The study also provided insight into traditional marketing efforts that were perceived as providing less value. A key finding in this category was that 7 out of 10 practices did not see print advertising as important to practice success.
“Sesame Communications continues to invest heavily in research to better understand the priorities dental care providers place on all aspects of practice marketing in the digital age,” noted Diana P. Friedman, President and CEO of Sesame Communications. “As is evident from this national study, providers continue to see Internet- enabled services such as websites and automated reminders as vital to sustained practice growth and profitability.”
About Sesame Communications
Sesame Communications helps dental and orthodontic practices harness the power of the Internet to accelerate new patient acquisition and transform the patient experience. The company supports thousands of practices in their efforts to grow and increase profitability in the digital age. The Sesame 24-7 platform provides an end-to- end, HIPAA-compliant system tailored to the unique and specific needs of dentistry. An Inc. 500|5000 and Deloitte Technology Fast 500TM company, Sesame is recognized as one of the fastest growing technology companies in the United States. For more information about Sesame, visit //www.sesamecommunications.com.
Vice President of Marketing