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Sep
07

How important is a mobile site, anyway?

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Next time you’re out and about, take a look around you. From the busy mom checking her iPhone while pushing a stroller down Main Street to the businessman having lunch in the park and typing into his Droid, almost everyone you know has a smartphone. In recent years, social media has made the move from web to mobile devices, increasing its reach and effectiveness considerably. In fact, there were 78.2 million active smartphones in the U.S. at the end of 2010, up from 49.8 million in 2009, an increase of 57 percent. With so many people using smartphones to search for information online, it’s no surprise to see why mobile-optimized websites and apps are so popular.

Unfortunately, the user experience of navigating a website on smartphones is much different than on sitting in front of a computer, which poses quite a few challenges for your practice in marketing to prospective patients using these devices. While most smartphones these days feature full web browsers, their smaller form factor and touch screen interface can make navigating a website frustrating, with patients spending a great deal more time scrolling and zooming to find the information they’re looking for. Also, the connection speed of most smartphones is slower than a regular desktop or laptop, meaning they have to wait longer time for websites to load. Websites slowed down with images and flash will be overlooked by prospective patients using smartphones. Every second counts.

More than 139 million consumers use the Internet on a monthly basis to find healthcare information, and it’s projected that by 2014 mobile Internet should take over desktop Internet usage. If your mobile site doesn’t look good on a smartphone a prospective patient will move on to one that does. Prospective patients using smartphones are searching for basic information: your office contact details, general doctor information, and links to your social networking sites. A mobile-optimized website can help ensure your practice doesn’t miss out on these patients by giving them the information they’re looking for quickly, all in an optimal viewing experience for their smartphones.

Sesame Mobile, which contains the most important information needed for your patients to quickly and easily reach you while they are on the go, integrates maps and click-to-call features that make finding and contacting your office trouble-free. Whether they use an iPhone™, Android™ or BlackBerry™, Sesame Mobile is designed to give your patients and prospective patients an optimal viewing experience on any mobile device.

To learn how Sesame can enhance your mobile presence to accelerate practice growth, email us at solutions@sesamecommunications.com.

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Sesame is an industry leader in integrated, cloud-based marketing and patient-engagement solution designed exclusively for your practice. We know that effective patient communication is vital to the success of your practice and the efficiency of your team. With Ortho Sesame, you can take your practice to the next level, allowing you to concentrate on what’s really important – your patients!