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Sesame’s COVID-19 Resource Page Overview

Mar 19 / by: admin
Sesame COVID-19 Resources Your Practice Can Access

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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5 Tips to Take Better Photos and Videos on Your Phone

Aug 09 / by: Marie Dubray

  Creating content can be a bit daunting – especially if you don’t have professional equipment or don’t know how to use your equipment. Luckily, you don’t need a fancy camera to create engaging content for your social media profiles. It’s true, all you need is a smartphone!   In this blog post, I’ll cover 5 tips to help you to […]
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What is Shadow Banning and How to Avoid It

Aug 02 / by: Jason Martin

Have you scrolled through social media and noticed that posts from a particular user don’t appear as often as they once did or maybe they don’t appear at all? It is a possibility that the account may have been shadow banned. Shadow banned accounts are put into a “shadow” mode meaning only the user posting can see their content and […]
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5 Content Ideas to Level Up Your Social Media this Summer

Jul 26 / by: Marie Dubray

  Are you struggling to come up with fresh and new content for your social media accounts? If so, we’re going to give you five content ideas that your practice can use to level up your presence this summer!   Share Important News! Have you moved locations? Have you added a new doctor to the practice? Have you introduced a new service? […]
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What is Influencer Marketing and how can it help your practice

Jun 29 / by: Marie Dubray

In the past decade, influencer marketing has shifted from being strictly just celebrities to content creators of all kinds. This growth has caused the market to become over-saturated.  However, your practice can still benefit from influencer marketing by using it on a smaller scale and leveraging influencers in your community. Keep reading to learn how!   What is Influencer Marketing? […]
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Capturing Your Target Audience via Social Media

Jun 21 / by: Tyler Harris

  Figuring out what to post on social media can be an overwhelming task.  It is important to post content that is relevant to both your patients and your social media audience. Thinking about who sees the content and the target audience can go a long way towards helping to increase engagement. Defining your target audience will help you understand […]
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What is Mobile-First SEO?

Jun 14 / by: Aliah Rasmussen

Surprise! Google and most other prominent search engines don’t treat mobile and desktop site versions the same.  Google and other search engines have been slowly switching to indexing the mobile versions of sites instead of desktop versions, meaning they care MOST about the mobile version because a majority of search queries are now performed on mobile devices.    What’s Important […]
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Understanding the Sesame Social Tool

Jun 08 / by: Marie Dubray

  There is so much more to the Sesame social tool than just the ability to schedule out posts to your Facebook and Instagram profiles! Keep reading to learn about what the tool is, key features, and how to ensure that you are using the Social Tool to its fullest potential. Social Tool Overview The Sesame Social Tool allows you […]
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Tips for Leveraging TikTok

May 25 / by: Marie Dubray

  Since the start of the pandemic, short-form video content popularity has completely taken off. Viewers can easily scroll from video to video, ingesting up to 60 seconds worth of content at once. Businesses have started utilizing this type of content to promote their goods and services. In this blog post, I will talk about how your practice can leverage […]
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What are the benefits of Social Media Marketing for your Practice?

May 17 / by: Marie Dubray

There are approximately 4.6 billion social media users. This is over half of the world’s entire population.  Social media platforms offer people many options for absorbing information. Whether it’s seeing what friends are up to, learning a new skill, shopping for new furniture, or looking for a new and local dentist, everything can be found in one place. But how […]
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Spring Content Ideas for your Practice to Utilize

May 11 / by: Marie Dubray
Spring Content Ideas for your practice

  Does your practice need a content refresh this season? We’ve got you covered! Being consistent with content is incredibly important for boosting visibility across digital channels. Still, it’s not always easy to be consistent so this post is dedicated to offering some great themes your practice can utilize.    Single Photo & Carousel Content Ideas Single posts and carousels […]
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