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Sesame’s COVID-19 Resource Page Overview

Mar 19 / by: admin
Sesame COVID-19 Resources Your Practice Can Access

COVID-19 has forced us to change how we conduct our daily business and even how we interact with each other. During times of uncertainty, it’s critical that we can effectively communicate with our patients to help them deal with any disruption it has on their planned dental care – and continue to provide a quality patient experience.  COVID-19 Resource Page […]
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7 Keys to Great Search Results Rankings

Sep 14 / by: Naomi Newell
SEO Elements Search Engines Care About

Visibility in relevant search results hinges on how the search engine algorithms view your website.   Search engine algorithms are designed to sort through the hundreds of billions of websites they’ve indexed to find the most relevant result for a search query. Search Engines exist to uncover, understand, and assemble all the content the internet has to offer in order to […]
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Online Visibility Starts with Homepage Content

Sep 08 / by: Michael Fitterer
Homepage Content is Crucial for Online Visibility

In the realm of websites, the homepage is the most important page. In nearly all instances, the homepage receives far more visitors than any other page on a given website. That’s why designers are typically very attentive to a homepage’s physical appearance.  As the gateway to the rest of a website the homepage must attract a visitor’s attention while clearly […]
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Tips for Building a Successful Practice Brand

Aug 31 / by: Marie Dubray
Building a Practice Brand

We live in an age of authenticity. Our society is so focused on social media that many brands leverage this fascination to reach a massive audience with different demographics.  So it comes as no surprise that the most successful practices are able to connect with their audience. Understanding what the prospective patient is looking for in a dental provider is […]
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It’s Time to Unify Digital Marketing Efforts

Aug 24 / by: Michael Fitterer
Unite Digital Marketing Efforts

Patients are picky. Oral health plays a massive role in overall health and well-being and people do not take it lightly. That’s why most people take their time and make informed decisions when opting to select a new dental, orthodontic, or specialty care provider. In order to truly appeal to prospective patients, practices must understand the patient decision cycle and […]
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How to Create Engaging Video Content

Aug 17 / by: Marie Dubray
Video Creation Tips for Your Practice

Humans are visual creatures by nature, so it comes as no surprise that video content has continued to grow in popularity within the past decade. Video content is any type of content that features video. It can come in many forms such as vlogs, GIFs, live videos, testimonials, presentations, and more. The demand for this sort of content continuously surpasses […]
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Your Website Must Have a Great Call to Action

Aug 10 / by: Michael Fitterer
Websites Must Have a Call to Action

Attracting prospective patients to your website can be challenging. Especially in larger towns and cities where people have more options when it comes to selecting a dental care provider.  The necessity to stand out from the competition is why so much emphasis is placed on digital marketing efforts like search engine optimization (SEO), pay-per-click (PPC), and social media marketing. But […]
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5 Google Page Experience Factors that will Influence Rankings

Aug 03 / by: Naomi Newell
Google Algorithm Updates

Google has finally confirmed its much-anticipated Page Experience algorithm update rollout. Their new website evaluation factors may cause fluctuations in ranking and website performance as its crawlers determine if your website is compliant with the new updates. The Page Experience ranking factors will prioritize websites that provide a quality user experience to visitors. Basically, when someone is searching for a […]
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Appealing to Patients via Instagram Reels

Jul 27 / by: Marie Dubray
Appealing to Patients with Instagram Reels

Diversifying content is a great way to grow engagement on your social media platforms. Instagram makes it easy for its users to do this as it offers many different options to create and share content.  One of its newest additions is Instagram Reels, “a new way to create and discover short, (and) entertaining videos on Instagram.” With a 15-second recorded […]
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Why Evergreen Website Content Matters

Jul 20 / by: Aliah Rasmussen
The Importance of Evergreen Content

One of the core aspects of SEO is the continued creation of fresh content for your website. New content helps illustrate to search engines like Google and Bing that you are an authority on a given topic and that you are actively updating your website.  Still, not all content needs to change. In the SEO world, static content that rarely […]
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Determining Your Optimal Social Media Posting Time

Jul 13 / by: Tyler Harris
Best time for social media posts

In this day and age, we’re constantly flooded with so much information on social media that posts can get lost in the shuffle.  Determining and optimizing for the specific times and days you have the best chance of catching your patients’ attention is important for increasing your engagement with visibility on social media platforms.  There is no one size fits […]
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