OnDemand Webinars

This Webinar is designed to take the "mystery" out of employment compliance; addressing the common mistakes made by employers, what is necessary in the dental practice to avoid the pitfalls, and how easy it is to be in compliance. We will identify easy ways to develop concrete employment guidelines while staying within the boundaries of employment law.

We all know that photos play a crucial role in the perception of your website, but how can you maximize that knowledge to bring patients in the door? This Webinar will discuss whether or not to use a professional photographer and talk about how to get the most out of your amateur photo session. Learn tips and tricks for what makes a good photo, and what your images say about your site. Target your demographic through great photo choices and make prospective patients feel as confident about your practice even before they pick up the phone.

Suzanne will walk you through the planning process for creating a powerful year of prosperity. She has helped thousands of practices create a plan to get off on the right foot in the new year. You will review her Marketing Planner and the marketing strategy that will make a difference in the coming year. Attendees will receive the Success Planner and Excel spreadsheet; your crystal ball into your potential future. This is a great Webinar every team should attend with a follow up meeting scheduled to dig into the planning process together. Together Everyone Accomplishes More – TEAM.

In this lively Webinar you will learn how case acceptance happens when each patient interaction is effectively executed. The knowledge gained by understanding the difference between treatment providers and care givers creates powerful patient relations. Discover how to keep your patients smiling when using the secret language of turning a “No” into a “Yes.”

Learn a fail-proof system for staying in dialogue with your patients in the face of objections with authentic conversations that resolve objections or find alternative routes. Be empowered to interact with confidence in a way that is natural and builds relationships. Plus, learn how to stop objections from the very beginning of your patient relationships.

Managing recall, reactivating patients and retaining new patients is a challenge every practice faces. You will learn concrete communication skills being used successfully in practices nationwide. In this interactive Webinar, you will learn how to:

• Create effective recall systems that work
• Practice the art of reactivation of unscheduled patients
• Have effective phone conversations to schedule
  unscheduled patients
• Close the back door for patient retention

In this one-hour Webinar, Suzanne reviews the keys to making a great impression both visually, through your presentation, clothing choices, eye contact, materials as well as your body language. This Webinar—The Non-Verbal Advantage—gives you and your audiences a taste of concrete actions and ways of relating that improves your one-on-one communications as well as your group presentations.

This fun filled, action-packed seminar will enable your entire team to remove stress from your day by applying proven strategies to reduce cancellations even in a down market. Don’t miss this opportunity to develop a team protocol for responding to and preventing the biggest headache in dentistry…cancellations!!

A brand is what makes a practice unique. It attracts and engages patients who connect with you because of who you are and what you offer. Any marketing strategy will be flawed if it does not consistently promote YOUR BRAND! Join Naomi and learn:

• What branding is and what the benefits are
• How to create a consistent message in all of your communications
• How to successfully utilize your brand in traditional, online and social media strategies
• How to design your message to resonate with your potential new patient base

The traditional recall appointment has changed - and hallelujah for that! In today’s challenging environment, a well-run Continuing Care Department can be the make or break point for patient commitment and practice success. In addition to learning how to conduct a hygiene philosophy meeting to get the team on the right track, you and your team will learn:

• The difference between Occupational vs Professional mindsets that promote the modern hygiene experience
• What the ideal Continuing Care experience looks like
• How to fully utilize the latest technology and clinical advancements to enhance your hygienist’s tool chest
• To use e-communications and social media strategies to advance Continuing Care education

Does your website attract new patients? If not, do you know what about your website is driving them away? Michelle shows you how effective web design can successfully translate your brand to help you get chosen and increase your new patient conversions.

According to research by Limelight Networks, more than 80% of Americans own mobile phones today, and more than 50% of those phones will be connected to the Internet by the end of this year! Is your website viewable on a mobile device? If not, what impact does it have on your practice? Michelle will share how mobile sites can transform the way you connect with your patients and prospective patients. Learn how you can stay ahead of the pack by utilizing this exciting technology.

Funny looking square barcodes are popping up all over the place – Do you know what they are or how you can use them to engage with your current and prospective patients? They are called Quick Response – or QR – codes and in our brand new Web Design 202 Webinar, Web Design Manager Michelle Eggers will teach you how to get them, what to do with them and, most importantly, you'll find out how using QR codes in an integrated campaign will help you Get Found and Get Chosen!

The fastest growing trend in dentistry is putting computers in the treatment rooms. The question then arises, “OK, now that I have all these computers, where the heck do I put this stuff?” Many dentists either assume there is no room for a computer or they stuff it somewhere between the sink and the glove dispenser and then wonder why it doesn’t work very well. Dr. Emmott will share 6 keys to computers in the operatory, step by step help in setting up the computers (including the 4 access points), avoiding mistakes, and resources for hard to locate parts and accessories.

Is it really possible to go paperless? YES. The first step in developing a successful high tech office is creating a technology infrastructure. Dr. Emmott will show you why a paperless dental record has value and give step by step instructions on how to go paperless. You will learn the 7 essentials that need to be in place before you get started, 4 ways to digitize your practice, and workflow without having a front desk! Dr. Emmott will also provide a budget and financial analysis that shows how your current paper system is costing you over $40,000!

Do you wonder why your supply costs are high, but don’t know how to identify the root cause of the problem? Learn how you can create a system that computerizes all of your supply management information in a database format, accessible to all, and controlled solely by the practice.

Howard will show you how to grasp the very simple concept of what you can and can’t manage in a practical way. Make yourself the ‘hero,’ by hiring the right people and train them to succeed!

You will learn how to manage:

• Your time (professional/personal)
• Your money (overhead, etc.)
• Your staff

Dr. Farran will provide you with all the tools and information needed to ensure your practice is recession proofed for the future! Learn how to cut everyday costs while adding more products and services, lower your prices AND increase your practice marketing. You can do it!

There are many different ways to implement a Direct Mail program into a practice... but which way is the best way for YOUR practice? You can attract the quantity and quality of patients you desire when you implement an effective, sustainable Direct Mail program for your practice. Whether you've tried Direct Mail in the past or not... this Webinar will help you learn how powerful Direct Mail can be when done right!

Michael will discuss and define the differences between the passive creation of your brand, and the active marketing communications you create. Discover how your practice brand is generated, managed, and modified and how your practice culture creates your branding. You will learn how practice branding influences all of your marketing communications. Take control of your brand and avoid the proverbial “Tail (marketing) wagging the dog (brand).

Direct mail CAN help create an immediate stream of new patient inquiries for your practice. Learn the best practices of how to create and manage a sustainable direct mail campaign that offers a real return on your valuable investment. You’ll be amazed to hear why direct mail didn’t work for you in the past. Innovate has been creating successful direct mail campaigns for Orthodontists, General, and Cosmetic Dentists for over 5 years. Their expertise in Direct Mail Marketing is the best in the business.

Your practice’s brand, or identity, is the foundation from which all your communication is created. Whether it’s in-practice collateral, business cards, practice advertising, or your website, all of your communications should reflect the impeccable treatment and customer service you and your team provide the relevant demographic you serve. If your branding “foundation” is professional and consistent, you send a message to your patients and prospects that you are professional, trustworthy, and established. But if your branding seems haphazard, the opposite is true.

Your building and practice are protected from fire, weather, and theft. You have mechanisms in place to prevent embezzlement and HIPAA compliance. But what happens if your trusty, always-responsive I.T. guy disappears, along with passwords and proprietary configuration data? Andy will review reasonable, cost-effective prevention measures every practice should take to minimize the effects of a potentially devastating event.

A Sesame Guest Expert Webinar by Barbara Jacobucci and Whitney Dwyer. You hear the term "social media" everywhere—it can no longer be ignored—and it must be part of your marketing strategy. Learn how to harness the power of social media by using the most powerful ad agency available today! Attendees learn: What Social Media is and how it can benefit your practice. What type of content you should use and what patients respond best to. What social platforms you should be using and can you do this yourself.

Do you think of yourself as a “font junkie” or even someone that is trying to define your style? In 2011, you’ll see typography take a front seat role in web design. Learn what’s happening on the web and how you can maximize your patient’s perception of your practice through your type choices. After this Webinar, you’ll know the difference between “font” and “typography” and have a better understanding of the opportunities and limitations of working with typography on the web.

The primary goal of this seminar is to teach dentists and dental team members the background and development of therapeutic and esthetic facial injectables such as botulinum neurotoxin (Botox) and dermal fillers and how to easily integrate facial injectable therapy into their dental practice.

You run a busy practice and depend on others to help carry the load. Learn what to expect from your IT person and how to work with them to get exactly what you need.

Bringing New Ideas to the Table - What new technologies are out there that could save the Practice time or money?

• Can you use Pandora Radio to replace XM Satellite and save the fees?
• Can you greatly simplify your records process by upgrading your digital camera to WiFi?
• Would an Internet backup solution be right for you?

Backup - You should be 100% certain your backup is working.

• Do you know where your data is?
• Do you know it's being backed up?
• Do you know it’s useable when a disaster strikes?

Keeping your equipment running longer - "Can I just get another year out of it?" is a common question in today’s tough economy. What simple steps can you take to get the most out of your existing IT investment?

A Sesame Guest Expert Webinar by Chris Miner. Apple has sold over 90 million iPhones and iPads are now selling twice as fast. Millions of consumers have switched to Mac. What makes Apple products faster, more reliable and easier for businesses to use? Chris will review how Mac users are saving time, money and frustration through simplified technologies. Attendees will learn:

• Tips for cutting operating costs
• Speed, connectivity and support solutions for multi-location offices
• Why improving technology can make your staff happier and more efficient
• How to keep up with all the changes and advancements.

Amy will discuss how to:

• Create a vision and strategy for the year
• Create SMART goals to drive your success
• Surprise and delight your patients, parents and dental community
• Surprise and delight your team – Educate, motivate, and compensate to new levels of success!

In this challenging economy it is essential that the dentist and team develop new tools to get the patient to say "yes"... and mean it! The secret to taking a new patient from inquiry to appointment and to ultimately say yes to their ideal treatment plan is all in your communication strategy; requiring clear communications from the initial phone call, through the treatment conference, to the financial arrangements, and beyond.

In this Webinar you will learn:

• New phone scripts that help you get to yes even when the first answer is no
• New improved partnering techniques that take full advantage of new technology
• How to get a patient out of the "maybe" and onto the "yes"
• New tools to overcome old objections

The key for a specialty practice to succeed in today's environment is creating exciting and mutually beneficial relationships with your existing and potential general practices. In this Webinar you will learn new tools to create deeper partnerships with better results for the practices and your patients. Discover:

• How to get the most out of your traditional marketing tactics
• How to co-market with your GPs
• What your GPs truly need and, more important, how to provide it!
• Communication strategies to get GPs and their teams on board and referring abundantly

Imagine a world where patients say yes to treatment, keep their appointments (and are always on time), follow through on financial commitments and refer friends and family. In this Webinar, you’ll learn how this dream can become your reality. Patient loyalty is the secret ingredient, and it only happens when patients like and trust you and your team because you’ve created value for their oral health and made them feel truly comfortable in your practice. Amy will reveal the keys to creating this kind of practice culture, and will teach attendees how to incorporate proven methods of patient communication that consistently exceed patients’ expectations.

The secret to creating a practice culture that supports this, is to learn new models and methods of patient communication that exceeds expectations. Through Pride Institute’s collaboration with Sesame Communications you will learn:

1. How to create an environment, where patients arise above their finance, insurance and time concerns and stay committed to their dental care
2. High tech - customized communication strategies that increase efficiency, productivity and patient follow-through
3. Relationship building strategies for both new patients and patient of record for the whole team, that will result in significant increases in case acceptance.

Your team can be that excited, self-motivated team of your dreams by learning how to utilize the latest in communication and management techniques from the Ken Blanchard Company customized by the Pride Institute specifically for dentistry!

• Hire for attitude and training for consistent quality
• Learn to train and coach for excellence
• Create ideal recognition, reward and compensation models that inspire new levels of performance and commitment

In these challenging times having a firm grasp on your financial arrangements and collections systems can make or break a practice's success. The keys to managing these systems are: flexibility, accountability, and consistent follow-through!

In this engaging and interactive course learn why Emotional Intelligence (EQ) is an important skill creating positive results for the office.

• Develop your own personal and unique level of emotional intelligence.
• Identify negative consequences of unmanaged emotions on your personal and professional effectiveness.
• Describe the importance of emotional intelligence in building good relationships.
• Increase your empathy and social skills.
• Understand how emotional intelligence can be applied in the workplace to enhance employee relationships and increase productivity.

Conflict between individuals is bad for them and your organization. It’s hurtful and unconstructive. Managers spend 30% of their time handling interpersonal conflict. Is this where you want to spend your time? Of course not!

• Learn about the different types of conflict
• Understand your behavior when conflict arises
• Recognize constructive and destructive behaviors
• Learn to build positive relationships before conflict
• Take away 10 tools for resolving conflict
• Move from conflict to collaboration

Even simple searches can give prospective patients countless pages of results. No matter what you call it—Google Local, Google Maps, Google Business Listings, Google Place Pages, or "that map on Google—it is important that your practice be listed and pop up in the top pages of results. Let us walk you through what Google Local is, why it is important, and the next steps to get your practice listed and found.

The buzz of online marketing is all around dentistry. Even if you understand the value of Internet marketing sometimes it is difficult to quantify how implementing online marketing can increase the profitability of your practice. This lecture will walk you through research that shows how using 6 specific Internet methodologies will significantly increase your bottom line.

This eye opening Webinar will help your practice identify the things that held you back last year. You can refocus your already good practice and become a GREAT practice.  You'll learn to communicate in a way that inspires, motivates and improves your dental practice.  Your confidence will build as you clearly get your message across to your team, your boss and your patient.  And yes, ugh, leadership DOES matter!

Learn how to banish the broken appointment once and for all! There are 6 basic reasons for broken appointments and they actually begin within your practice. Learn how your communication style can stop this trend that costs your office tens of thousands of dollars per year.

Women influence 85% of all healthcare decisions.

By focusing on the needs of women in your practice, you exceed the needs, wants, and desires of the entire family! Women are loyal patients who will market your practice for you. Learn how to have more new patients than you will ever need for your practice success! This dynamic presentation will benefit both the staff and the doctor.

A Sesame Guest Expert Webinar by Dr. Terry Sellke of The Bottom Line. Times are changing... again. Dr. Sellke has made it through five recessions in his practice life, and this recession is very different. If you've heard him speak in the past, you will be very surprised to hear what he is saying now. In this Webinar you will hear irrefutable statistics that will shed light on YOUR future. The State of Orthodontics for the next 10 years is one of the most profound messages ever delivered to the orthodontic community. It is a "must participate."

28 years of JCO surveys have consistently shown that 50% of the patients we will ever treat come to us as a direct result of dentist referrals. A 2006 AAO sponsored survey showed (43% responded) this number to be 56%! Are you doing everything you need to do, in a tough economy and a competitive market to get your fair share (or more) of the dental referrals in your area? Have you a comprehensive plan to grow dental referrals? This fast paced Webinar will give you the tools to jump start your referrals and grow your practice.

Internal marketing involves getting patients to refer patients. Patient referrals should represent 30% or more of the new patient exams you see every year. How about your practice? Do you meet or exceed this number? Attracting patients through external marketing is the most expensive means of attracting new patients. Orthodontists spend thousands of dollars on marketing schemes doomed to a poor return on investment (ROI). In this Webinar you will learn what works and what doesn’t in internal and external marketing. It will give you the insights to develop a cost effective marketing plan that is sure to attract more patients.

28 years of JCO surveys have consistently shown that 30% of the patients you will ever treat come to you as a direct result of patient referrals. Yet many practices achieve even higher numbers of patient referrals every year. The key is to create “Raving Fan” patients who want to brag about your practice. Come learn how you can turn your practice into the one everyone in town wants to come to!

Would you like to be even more successful and effective in your communication? This Webinar allows you to achieve that goal. You’ll take a close look at your own communication behavior style while you are also learning how to better understand and relate to the people around you. This will result in better interpersonal relationships back in your practice.