Your Site's Patient Appeal Rating™

When someone is choosing a dentist or dental specialist, they judge you by your "cover" — that is, by your web site! Even when they receive direct referrals from friends, today's prospective patients are going online to check out your practice. How your web site makes them feel can mean the difference between bringing new patients into your practice or sending them to someone else's.

Sesame's User Experience Team recently conducted research with prospective patients to identify the factors that cause prospects to choose one doctor over another, based on their web sites. Your site's Patient Appeal Rating™ (PAR™) tells you how well your site stacks up. To effectively appeal to new patients, your site needs to stay current with consumer needs and concerns. A Site Refresh by Sesame will make your site look like 2010 and help you optimize your Patient Appeal Rating™. Don't get left behind!

Want to see how we can make web sites more appealing to prospective patients? A 2009 Site Refresh brought Dr. Farran's web site from a Patient Appeal Rating™ score of B to A+! To see before and after images of his site, click here!

For a free Patient Appeal Rating™ of YOUR web site, click here!

Patient Appeal Rating™ Case Study: www.todaysdental.com

Dr. Farran's site already had a good Patient Appeal Rating™ score. Some key updates made it an A+ site with more patient focus and a warm, caring feel. See how these changes to a few pages made it more appealing to patients:

Meet the Dentists Page

We rewrote the text on the Meet the Dentists page so that it reflects the warm, friendly, family-oriented feelings and attitudes the dentists embody.

View the new Meet the Dentists Page

Your First Visit Page

We rewrote the text to emphasize the practice's commitment to patients' well-being. And we replaced the black and white x-ray photo with a color photo of a happy person. We also moved insurance and financial information to this page - research shows this is a key new patient question.

View the new Your First Visit Page

Meet the Team Page

We accentuated the patient focus in the staff bio text and added color photos of each staff member to enhance the friendly feel of the page.

View the new Meet the Team Page

These are examples of how a Site Refresh can make your site more appealing to prospective patients, so they find you AND choose you. After these changes were implemented, Dr. Farran's web site went from a Patient Appeal Rating™ score of B to A+!