The Buzz

Case Studies

4 New Patients a Month From Elite Search Premium

Read other case studies: 4 New Patients a Month From Elite Search Premium Doctors Explain How Sesame Search 2.0 Drives Traffic to Their Web Sites Dr. Hilliard: I Own My Patient Data Dr. Yurfest: No-Shows Down 20% to 1% Dr. Panucci: Treating Patients Like Family

"SES Premium has been a great move for my practice. Last month, half of my new patient exams came from the Sesame service and the new patients are a much better fit with the demographics I'm focused on."
— Dr. Eric Wu, Palo Alto

In late 2008, Dr. Eric Wu, an orthodontist serving the Palo Alto, California community, specializing in Damon® and Invisalign® treatment, came to Sesame Communications looking for substantial improvement to his online web marketing. At the time, Sesame was in the early stages of beta testing its new Sesame Elite Search (SES) Premium service and Dr. Wu became an ideal candidate for the beta test group. Dr. Wu commented, "Before I approached Sesame, I wasn't pleased with the number of leads we were generating from the web, and the type of new patient we were drawing didn't really fit my practice's demographic focus or specialties."

Unlike simple pay-per-click solutions offered by other companies, SES Premium is a holistic approach to web marketing, and is much more than just an individual web paid advertising campaign. Specifically, SES Premium looks at a doctor's overall search marketing capabilities, including web site content and design, search engine optimization, and the use of Google Adwords™ for pay-per-click advertising.

Sesame's Search Marketing experts focus on the unique goals and attributes of each practice and develop a comprehensive search marketing plan that ensures that the doctor's web site, search engine optimization and pay-per-click campaign are working together to bring about exceptional lead generation results. Simply stated, SES Premium brings synergy to a practice's web marketing presence.

Before starting the project with Dr. Wu, the Sesame Search team consulted with the doctor and developed the following goals for his SES Premium campaign:

1. Increase the amount of traffic to the web site.
2. Increase the amount of traffic to main product pages: Damon and Invisalign.
3. Improve the cost effectiveness of the adwords campaign.
4. Increase the rate of new patient acquisition from web marketing.

The Sesame Search team set out to revamp Dr. Wu's web marketing presence, bringing his web site content in line with the demographic he sought, and making it highlight the practice's key specialty areas — Damon and Invisalign. They also increased the focus on his local community in Palo Alto. This new messaging was supplemented with new multimedia content on Dr. Wu's site. This content was then incorporated into Dr. Wu's new pay-per-click ads — fully supporting the revitalized web site content messaging. Web site content, search engine optimization and pay-per-click activities began working together in a powerful way. Dr. Wu stated, "The Sesame Search team really went the extra mile in understanding my online marketing goals as they relate to the community my practice serves. I think this was a key factor in us achieving such a great success."

Over the course of three months, these results were achieved:

1. Traffic to the web site increased over 320%.
2. Visits to Dr. Wu's Damon page increased by over 900% and visits to his Invisalign page increased by over 700%.
3. Dr. Wu's site went from 3rd position to 1st position on Google searches, with an additional investment of just $1 per click.
4. 50% of Dr. Wu's new patient consults are now generated by the SES Premium Service, with a strong conversion rate: four new case starts a month (valued at over $19,000).

SES Premium is ideally suited to the doctor who likes to use pay-per-click advertising as part of his or her overall web marketing strategy.

Top