The Digital Dental Practice - 2014
2014 Dental Market Survey - Digital Marketing and Patient Communications The Internet has become a powerful global game changer, impacting how businesses interact with their market and transact their services. Dentistry has not been immune to the profound effect
19 pages | access pdf
Social Media Marketing
As Internet search engines and social media play an ever-increasing role in social interactions and marketing, dental and orthodontic practices can no longer rely solely on traditional forms of advertising and marketing communications to connect with their patients.
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Effective Practice Marketing in the 24-7 Digital Age of Dentistry
The new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information.
24 pages | access pdf
Practice Marketing and Patient Communications Platforms in the Digital Age of Dentistry
The new digital age of communication can be overwhelming and intimidating, as we move from face-to-face experiences, tangible documentation,and brick and mortar environments to virtual conversations, digital documentation, and online experiences.
28 pages | access pdf
Technology Meets Tradition
The relationship between dentist and patient is a unique and privileged one. It requires a high degree of trust and active communication from both sides to actualize treatment and manage care.
14 pages | access pdf