Case Studies

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Lake Park Dental

“Upgrading to a Healthgrades Enhanced Profile from Sesame has been the best use of my marketing dollars bar none!”
– Dr. Sarah Jockin, DDS

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Dr. Fedra Witting

“Our no-show rate decreased by 89%. That’s a testament to the experience we give our patients and the support we get from Sesame.”
– Dr. Fedra Witting

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Pacific Coast Dentistry

“The leadership we’ve received from Sesame on the search front has been outstanding. We never realized how much value we could gain from our website.”
– Dr. Keyla Springe

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Research Briefs

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Healthgrades Enhanced Profiles: Dental Practice Appointment Volume Performance Study

Sesame conducted a study to measure the impact of Healthgrades Enhanced Profiles, available from Sesame Communications, on dental practice appointment volume. The research examined the year-over-year performance over a three month period in 2013 and 2014 using a test group

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Digital Marketing in Dental Practices - National Study Findings

The current research study found 78% of dentists have some type of practice website. The majority adoption of a website in dental practices is just one of the findings from a national study on digital marketing brand awareness and use

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Digital Patient Engagement Platforms National Study Findings

Digital patient engagement platforms (sometimes referred to as ‘patient login’ systems) provide a suite of functionality to digitally communicate and interact with patients. Sophisticated platforms include automated appointment reminders (via text, email and phone) as well as other powerful functionality

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WP Digital Dental Practice

The Digital Dental Practice - 2014

2014 Dental Market Survey - Digital Marketing and Patient Communications The Internet has become a powerful global game changer, impacting how businesses interact with their market and transact their services. Dentistry has not been immune to the profound effect

19 pages | access pdf


Social Media Marketing

As Internet search engines and social media play an ever-increasing role in social interactions and marketing, dental and orthodontic practices can no longer rely solely on traditional forms of advertising and marketing communications to connect with their patients.

20 pages | access pdf


Effective Practice Marketing in the 24-7 Digital Age of Dentistry

The new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information. Word-of-mouth and referrals have

24 pages | access pdf

Guides to Practice Success

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3 Keys to Building the Ideal Patient Community

Practices today spend a great deal of attention, time and resources on marketing to secure new patients. Though this is an effective and valid strategy, practices often overlook the gold mine that already exists. All practices have patients with diagnosed

6 pages | access pdf


4 Digital Marketing Mistakes You Need to Avoid

For the past two decades promoting your brand on the Internet was synonymous with creating a practice website. However, a dramatic increase in competition for new patients and the sophistication of consumers means a single point of online brand development

7 pages | access pdf


5 Rules for Protecting Your Online Reputation

Online patient reviews are a top of mind concern for dentists, since they significantly impact practice success. Reviews not only affect prospective patients’ perceptions of your practice, they also impact your overall online reputation in your local community. This

8 pages | access pdf