2014 Dental Market Survey – Digital Marketing and Patient Communications
The Internet has become a powerful global game changer, impacting how businesses interact with their market and transact their services. Dentistry has not been immune to the profound effect the digital world has had on how local enterprises market and grow their businesses.
Even though the Internet has dramatically impacted how the business of dentistry is done, only limited timely research studying its impact has been available. This is the reason Sesame Communications commissioned a national study from Dental Products Report, a reputable and experienced research firm and recognized publisher of a journal centered on dental products.
The national research study was designed to evaluate the adoption of digital technology in patient engagement and practice marketing areas. In addition, the study aimed to understand what service providers were leading the transition to the digital age of dentistry. Areas the study covered include patient engagement portals, websites, search engine optimization, social media and online reputation management.